Unique Reach in connected TV

Unique Reach in connected TV

Unique Reach in connected TV - YouTube

SimulmediaIn today’s complex, fast-moving ad industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV, Streaming and Gaming. Simulmedia is a New York based technology company for advertisers and agencies founded in 2008. Its Performance TV(R) products - powered by its patented, AI-driven TV+(R) analytic and activation platform - deliver high performance targeted video ad campaigns across all streaming and linear TV channels for more than 100 top brands like Disney, Experian, MassMutual and Choice Hotels. Independent studies show that Simulmedia campaigns regularly deliver 30-100% higher ROI than conventionally planned and targeted campaigns. This is why Simulmedia is alone guaranteeing the performance of its campaigns, whether the desired outcome is reach, custom targeting or ROI.

Simulmedia42 subscribers

Video Links

  1. Unique Reach in connected TV - 1:50
  2. Adweek Webinar "ReTHINK TV: Balance Brand and Performance to Maximize ROI" - 35:39
  3. Frequency in connected TV - 3:39
  4. CPR (Cost per Unique Reach) in connected TV - 3:51
  5. CPM Cost per Thousand Impressions in connected TV - 4:21
  6. Top 3 ways to leverage both TV and CTV - 3:20
  7. Best way for pharma to target audiences on TV - 2:27
  8. How are new technologies shaping CTV? - 2:19
  9. What's the best strategy to build an audience using both linear and streaming? - 2:37
  10. The most important trends in CTV - 1:02
  11. Interactivity and ad length in CTV - 1:51
  12. CTV for small businesses - 2:15

Importance of Unique Reach

Find out why understanding unique reach is important for advertisers and what opportunities it provides to advertisers?

Other videos in CTV metrics series

  1. CPR (Cost per Unique Reach) in connected TV
  2. CPM Cost per Thousand Impressions in connected TV
  3. CPA Cost Per Action in connected TV
  4. Unique Reach in connected TV
  5. ROAS (Return on Ad Spend) in connected TV
  6. Conversion Rate in connected TV
  7. Frequency in connected TV

What Each Metric Means: