CPM Cost per Thousand Impressions in connected TV
CPM Cost per Thousand Impressions in connected TV
Find out why you need to measure CPM to create a TV ad strategy. Also, Jaime Singson, Senior Director of Product Marketing at Simulmedia, explains what are the cons of this metric.
What is CPM (Cost per Thousand Impressions) in connected TV?
Other videos in CTV metrics series
What is CPA (cost per action) in connected TV?
What is unique reach in connected TV?
What is CPR (Cost per unique reach) in connected TV?
What is ROAS (Return on Ad Spend) in connected TV?
What is Conversion Rate in connected TV?
What is frequency in connected TV?