The most important trends in CTV
The most important trends in CTV
In today’s complex, fast-moving ad industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV, Streaming and Gaming. Simulmedia is a New York based technology company for advertisers and agencies founded in 2008. Its Performance TV(R) products - powered by its patented, AI-driven TV+(R) analytic and activation platform - deliver high performance targeted video ad campaigns across all streaming and linear TV channels for more than 100 top brands like Disney, Experian, MassMutual and Choice Hotels. Independent studies show that Simulmedia campaigns regularly deliver 30-100% higher ROI than conventionally planned and targeted campaigns. This is why Simulmedia is alone guaranteeing the performance of its campaigns, whether the desired outcome is reach, custom targeting or ROI.
9 videos
The most important trends in CTV Simulmedia
Top 3 ways to leverage both TV and CTV
1 year ago
Adweek Webinar "ReTHINK TV: Balance Brand and Performance to Maximize ROI"
1 year ago
How are new technologies shaping CTV?
1 year ago
Broad economic trends. More investment in advertising
1 year ago
What's the best strategy to build an audience using both linear and streaming?
1 year ago
Interactivity and ad length in CTV
1 year ago
What's the best way to market a pharma drug based on its lifecycle?
1 year ago
CTV for small businesses
1 year ago
From content to data: The new king of marketing?
1 year ago
Solutions for regional businesses’ CTV ads
1 year ago
AI-powered tools for ad creation
1 year ago
Best way for pharma to target audiences on TV
1 year ago
Dave Morgan, Simulmedia CEO talks about key CTV trends that defined 2024, and which will carry into 2025.
Playing Next
How are new technologies shaping CTV?
Other videos in CTV Trends series
Playing now
The most important trends in CTV
Trends that defined 2024, and which will carry into 2025
short Video
How are new technologies shaping CTV?
What technologies had the biggest impact on CTV in 2024
short Video
Interactivity and ad length in CTV
The most popular ad formats for 2024 and 2025
short Video
Broad economic trends. More investment in advertising
How will economic factors impact CTV in 2025?
short Video
Data-driven marketing: What brands need to know to succeed in TV in 2025
Insights about data-driven marketing
short Video
From content to data: The new king of marketing?
Is there a shift from "Content Being King" to "Data Being King?
short Video
Top 3 ways to leverage both TV and CTV
What are the top 3 ways to leverage both TV and CTV in 2025?
short Video
How can small businesses incorporate CTV into their media plans?
short Video
Solutions for regional businesses’ CTV ads
Is CTV effective for regional businesses?
short Video
AI-powered tools for ad creation
How AI can help in case if a small business doesn’t have a creative team to produce TV ads?