# simulmedia.com > AI-optimized mirror of simulmedia.com containing 684 pages totalling 442,816 words of clean markdown content, structured data, and semantic HTML. Original source: https://simulmedia.com. Last updated: 2026-07-25T04:21:49.496Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Simulmedia - Smarter TV Advertising Company](/content/site-root.html): Simulmedia's cross-channel TV advertising platform can help you find, measure, and scale high-intent audiences across linear TV, connected TV, and games. (934 words) ## Articles & Blog Posts - [Simulmedia](/content/blog/the-big-game-how-to-score-a-touchdown-with-ctv-advertising.html): Simulmedia (14 words) - [CTV Ad Creative Best Practices & Tips - Simulmedia](/content/blog/ctv-creative-guide/index.html): Ad creative is essential for any successful CTV campaign. We’ll dig into everything advertisers need to know to develop their best creative yet. (2,243 words) - [Understanding CTV: Your Go-To Glossary for Streaming Metrics](/content/blog/understanding-ctv-your-go-to-glossary-for-streaming-metrics-and-methodologies.html): Ever wonder how advertisers figure out if their streaming ads are hitting the mark? It's all about the numbers – and we're here to break down the jargon. In this blog, we're diving into the essential ABCs of streaming metrics and measurement methodologies for Connected TV (CTV) measurement (4,543 words) - [Quick Scatter Market Guide ](/content/blog/scatter-market-guide/index.html): Learn how scatter TV advertising works and why it’s a flexible, data-driven option for your marketing strategy (2,298 words) - [Terms of Service](/content/terms-of-service/index.html): Simulmedia (3,185 words) - [Why Advertise on TV?](/content/blog/why-advertise-on-tv/index.html): Exploring TV Advertising's Relevance in Today's Digital World (2,410 words) - [Streaming Predictions](/content/blog/streaming-predictions-the-future-of-connected-tv/index.html): Explore the future of Connected TV: emerging trends, personalized targeting, and strategies to maximize your CTV ad campaigns. (1,343 words) - [What Are CPMs in Advertising? - Simulmedia](/content/blog/mastering-cpm-how-audience-demographics-and-ad-placement-influence-tv-advertising-costs.html): Discover key factors influencing TV Advertising CPM and how to optimize your campaigns with data analytics, balancing cost-per-reach and CPM for better ROI. (1,779 words) - [Calculating TV Return on Investment At Scale](/content/blog/calculating-tv-return-investment-scale/index.html): Earlier this year, Simulmedia guaranteed a higher Return on Ad Spend (ROAS) from our TV campaign compared to their base plan. To measure this, our Business Outcomes product is able to directly and anonymously match Set Top Box Households to client purchase data and reveal insights into how TV advertising affects sales. (1,509 words) - [AVOD vs FAST: Key Differences Explained - Simulmedia](/content/blog/fast-vs-avod/index.html): Dive into the differences between FAST channels and AVOD platforms. Gain clarity on their impact on viewer preferences and advertising strategies. (1,077 words) - [Why TV+® Is the Most Advanced TV Advertising Platform](/content/blog/introducing-simulmedia-tv-plus-the-most-advanced-platform-for-cross-channel-tv-advertising.html): Simulmedia’s unique ability to target audiences across linear and CTV is the culmination of 14 years of bringing a digital approach to TV advertising (2,377 words) - [How to Scale TV Advertising Campaigns 2026 - Simulmedia](/content/blog/how-to-scale-tv-campaigns/index.html): TV+ solves the flexibility paradox: scale campaigns across linear and streaming with real-time control, deduplication, and outcome tracking. (890 words) - [No Derby Day? No Problem. How Simulmedia Can Reach Your Audience Without Live Sports](/content/blog/no-derby-no-problem-reaching-viewers-tv-advertising.html): Experiment showing how brands can reach as many, if not more, of The Kentucky Derby audience with their TV advertising this weekend while they watch other programs on TV. (903 words) - [Best Practices with OTT Metrics.](/content/blog/best-practices-with-ott-metrics-tips-from-pro/index.html): Discover the pros and cons of OTT metrics, plus expert tips to optimize your campaigns for maximum effectiveness and engagement. (1,229 words) - [5 Things to Know Before Upfront Week](/content/blog/5-things-to-know-before-upfront-week/index.html): Audience-based buying, cross-platform guarantees, first-party data, and outcome KPIs are redefining how TV ads are planned, bought, and measured in 2025 (1,221 words) - [Fragmented TV Measurement Solutions - Simulmedia's Expert Guide](/content/blog/why-fragmented-measurement-shouldn-t-scare-you/index.html): Simulmedia's comprehensive guide to thriving in fragmented TV measurement. Transform data complexity into competitive advantage with privacy-safe tech and real-time optimization strategies (1,090 words) - [Build Video Game Economies by Giving Players What They Want](/content/blog/build-healthy-video-game-economies-by-giving-players-what-they-want.html): In-game advertising is often considered to be a scary proposition. But surveys of console and PC gamers across the top premium and F2P games reveal that over 77% of players welcome the opportunity to convert 15 or 30 seconds of their attention into valuable in-game content and rewards. PlayerWON is the first engagement and monetization platform for video games that can reach and reward this audience. (887 words) - [Simulmedia’s New SVP of Sales Aims for Team Success](/content/blog/simulmedia-new-svp-of-sales-focuses-on-driving-the-ad-sales-team-to-success-this-year.html): Adam Quinn, SVP, National Sales highlights career milestones and talks to us about the many challenges and opportunities facing the Ad Sales team in the upcoming year. (1,379 words) - [TV Advertising Guide 2025: Types, Metrics & Buying](/content/blog/basics-of-tv-advertising-a-beginner-guide/index.html): Learn traditional TV advertising fundamentals including types, metrics, buying methods and campaign strategies (1,604 words) - [Simulmedia](/content/tv-advertising-glossary/what-is-youtube-tv/index.html): Simulmedia (14 words) - [Linear TV vs CTV: Complete Guide to Differences](/content/blog/demystifying-the-differences-between-linear-tv-and-ctv.html): How to navigate the interconnected realms of streaming and linear TV advertising (1,250 words) - [TV Advertising Services: How to Pick an Agency - Simulmedia](/content/blog/how-to-select-advertising-agency-for-tv-ad-campaign.html): Are you looking to get an advertising campaign on television (linear or connected TV)? Take these key criteria into consideration in making your selection. (1,294 words) - [What Is a SSP(Supply-Side Platform)?](/content/blog/what-is-a-supply-side-platform/index.html): SSPs automate how publishers sell TV ad slots, connecting them with buyers in real-time to maximize revenue, reduce manual work, and improve campaign results. (1,756 words) - [Why Games Will Be the Next Dominant Tech Platform](/content/blog/why-video-games-next-dominant-tech-platform/index.html): Games will become the dominant platform for digital activities over the next decade. As a result, games will become one of the most important platforms for advertising and marketing during that time frame as well. (660 words) - [TV CPMs: Understanding the Cost of Television Advertising](/content/blog/tv-cpm-understanding-the-cost-of-television-advertising.html): Understand how TV CPMs are calculated and discover the most cost-effective way to reach your target audience and maximize your return on investment with our expert advice. (592 words) - [CTV challenges](/content/blog/ctv-challenges/index.html): Navigate CTV's biggest challenges, from fragmentation to privacy and ad fatigue. Discover strategic solutions for effective, data-driven advertising (1,180 words) - [Cable TV Advertising: Zone Targeting Guide & How to Buy](/content/blog/effective-cable-tv-advertising-a-guide-to-buying-ad-spots-for-your-business.html): Learn how to buy cable TV ads effectively with targeting strategies and metrics (1,071 words) - [Tucker Carlson’s Exit: What Advertisers Need To Know](/content/blog/tucker-carlsons-exit-what-advertisers-need-to-know/index.html): What does Tucker Carlson's exit mean for advertisers? We turned to our TV+ platform for answers — here's what we found. (641 words) - [What Are the Motivations of Premium Video Advertisers? A Deep Dive](/content/blog/what-are-the-motivations-of-premium-video-advertisers-a-deep-dive.html): Explore the motivations behind premium video advertising and understand why more businesses are turning to this form of advertising to drive growth. Learn about audience reach, targeting, measuring ROI, brand awareness and more. (476 words) - [CTV Trends series](/content/videos-and-playlists/ctv-trends-series/index.html): Dave Morgan, Simulmedia CEO talks about CTV trends. (180 words) - [How DTC Brands Can Grow With Scaled Video](/content/blog/how-direct-to-consumer-brands-can-grow-with-scaled-video.html): DTC companies like Dollar Shave Club have a history of disrupting the legacy retail experience. But to become one of the few brands that matter in their category, they must turn to linear TV, CTV, and digital video. (606 words) - [Why Netflix Isn't Among the 5 Biggest Stories in TV and Streaming Today](/content/blog/why-netflix-is-not-one-of-the-5-biggest-stories-in-tv-and-streaming-today.html): While an ad-supported Netflix dominates media headlines, you may have missed these five more important developments for TV and CTV. (421 words) - [How to use data to target pharma audiences on linear TV](/content/video/how-to-use-data-to-target-pharma-audiences-on-linear-tv.html): How to find your audience in Linear TV (251 words) - [Unveiling Resilience: Lessons from Ukraine's Tech Frontier](/content/blog/unveiling-resilience-lessons-from-ukraine-s-tech-frontier.html): Explore how Ukraine's tech community demonstrates remarkable resilience amidst conflict, innovating and thriving against all odds, a beacon of hope and collaboration. (645 words) - [Why Growth Marketers Really Need a TV Ads Platform](/content/blog/why-growth-marketers-need-a-tv-ads-platform/index.html): TV is now a growth engine. With AI-driven platforms like Simulmedia’s TV+, marketers get scale, precision, and performance—just like digital. (656 words) - [AVOD Is Growing But Needs Time to Become Big](/content/blog/avod-growing-needs-time-big-business/index.html): Most of the largest and most dominant CTV services (Netflix, Amazon Prime, Disney+, Apple TV+) still carry no ads and the two larger services that do (YouTube and Hulu ) carry very light ad loads. (848 words) - [Why Don't Large Advertisers Treat Marketing As A Core Competency?](/content/blog/why-don-t-most-large-advertisers-treat-marketing-as-a-core-competency.html): As Peter Drucker taught us, marketing is the distinguishing, unique function of a business. But how come so many advertisers don’t seem to make marketing a core competency? (528 words) - [What Is the Best Platform for TV Advertising?](/content/blog/what-is-the-best-platform-for-tv-advertising/index.html): Discover the best platform for TV advertising to reach your target audience and maximize ROI. Learn about the top options and industry insights in our blog post. (585 words) - [From content to data: The new king of marketing?](/content/video/from-content-to-data-the-new-king-of-marketing/index.html): Is there a shift from "Content Being King" to "Data Being King? (103 words) - [Paramount's Break with Nielsen and What It Means for the Industry](/content/blog/paramount-s-break-with-nielsen-and-what-it-means-for-the-industry.html): Paramount's break from Nielsen highlights rising costs and growing demand for more flexible, cost-effective TV measurement tools (611 words) - [How Technology Is Changing Destination Marketing](/content/blog/how-technology-changing-destination-marketing/index.html): Highlights from discussion with Connect Travel centered around the changing landscape of destination marketing, and technology's impact on how marketers communicate with travelers. (939 words) - [Infographic: The Rise of Fragmentation on TV](/content/blog/the-rise-of-fragmentation-on-tv-infographic/index.html): See how the TV universe has expanded from 1950 to the present. (219 words) - [Cleaning The Dust Off TV Preconceptions](/content/blog/cleaning-dust-tv-preconceptions/index.html): When dust accumulates on an object, it loses its twinkle. Although the general form, purpose and value of the object are unchanged, it somehow loses that special luminescence that originally caught our eye. Since the birth of the Internet, dust has started to accumulate on TV in spite of the fact that its form, purpose and value in the media food chain did not change. (615 words) - [TV Automation: Unlocking Value & Speed for Sellers of TV Ads](/content/blog/tv-automation-unlocking-value/index.html): Forward-thinking linear TV networks have started to embrace technology that eliminates time-consuming communication and workflow between buyers and sellers. This ‘automated’ workflow is a significant component of programmatic TV. It makes TV buying more efficient for all parties, and Simulmedia is excited to play a leading role in the transformation. (663 words) - [Audience-Based Planning vs. Index-Based Planning](/content/white-papers/audience-vs-index-planning/index.html): We explore two schools of media planning to help you decide which approach will drive better results for your TV advertising. (86 words) - [How to Find Common Ground in a Polarized Country](/content/blog/how-to-find-common-ground-in-a-polarized-country/index.html): Political disagreement is essential to a liberal democracy. What is not good is when they become so dramatic that both sides Balkanize around otherwise non-political issues. We can change that together. (628 words) - [What Performance TV Advertisers Need to Know About CTV](/content/blog/what-advertisers-need-to-understand-about-performance-tv.html): Discover the benefits of using CTV and streaming advertising for performance TV advertisers. Learn how addressable targeting, deterministic measurement, campaign flexibility, cost-effectiveness, and audience engagement can help reach your target audience. (722 words) - [3 Ways DTC Brands & Performance Marketers Win With TV Ads](/content/blog/dtc-brands-performance-marketers-winning-tv-ads/index.html): DTC brands and performance marketers have been able to win with TV, especially when taking advantage of Simulmedia’s digital approach to the mass medium, which utilizes surgically precise targeting, real-time reporting, advanced measurement, provable cross-channel impact and more. (578 words) - [Linear and Streaming Advertising: Benefits of a Cross-Channel Approach](/content/blog/linear-and-streaming-advertising-the-benefits-of-a-cross-channel-approach.html): Learn why cross-channel linear and streaming advertising is a more effective strategy than advertising on just one channel. Discover the benefits and tips for creating a successful cross-channel advertising campaign for your business. (685 words) - [Ray Carpenter Joins Simulmedia's Board of Directors](/content/blog/ray-carpenter-joins-simulmedia-board/index.html): Simulmedia welcomes Ray Carpenter, the Chief Financial Officer for AT&T’s Xandr, to Board of Directors (289 words) - [Tackling Advertising Challenges with Dave Morgan. Video](/content/blog/dave-morgan-of-simulmedia-confronts-advertising-challenges-in-an-engaging-video-conversation.html): Explore the transformative landscape of media and advertising with Dave Morgan, CEO of Simulmedia, in the latest "Legends & Leadership" series. In this compelling episode, Morgan discusses the shift from content-centric to distribution-driven models, critiques the dominance of digital advertising giants, and explores the innovations in CTV advertising. (441 words) - [Will Alphabet Actually Benefit From the DOJ Lawsuit Against Google?](/content/blog/will-alphabet-actually-benefit-from-the-doj-lawsuit-against-google.html): If the Department of Justice's antitrust lawsuit against Alphabet is successful, Google's ad-tech business and its advertising and publisher customers may end up better off. (572 words) - [We Pick the Winners of the $100 Billion CTV Ad Market](/content/blog/we-pick-the-winners-of-the-coming-usd100-billion-ctv-ad-market.html): CTV ad spend in the U.S is projected to hit $21 billion in 2021 and to grow almost 30% per year throughout the coming decade to hit $100 billion annually by 2030. So, who wins in this marketplace? Here are our picks. (607 words) - [Case Study. How Data-Driven Planning Drove Breakthrough Results for Pharma Brand](/content/case-studies/how-data-driven-planning-drove-breakthrough-results-for-pharma-brand.html): Same TV, Smarter Strategy (177 words) - [TV Network Increases App Downloads with New TV Ad Strategy](/content/case-studies/tv-network-increases-app-downloads-new-tv-ad-strategy.html): A national TV Network therefore wanted to increase consumption of its content through a TV Everywhere app. They needed an efficient way to find viewers beyond those they were able to reach with on-network promotion. (452 words) - [Are You Buying TV & Video Advertising Like It’s 2012, Not 2022?](/content/blog/are-you-buying-tv-and-video-advertising-like-it-is-2012-not-2022.html): The biggest challenges facing the TV and streaming ad market today are fragmentation, fit and fluency, but too many approaches are stuck in a decade-old mindset. (460 words) - [What Exactly Is the Metaverse? Get a 'Crash' Course](/content/blog/so-what-exactly-is-the-metaverse-here-is-how-to-get-a-crash-course.html): Mark Zuckerberg has declared that Facebook will reorganize from a social network into a metaverse company within five years. But what, exactly, does metaverse mean? And where does it come from? Let us help you figure it out. (417 words) - [Simulmedia Establishes Partnership at Top of C-Suite](/content/blog/simulmedia-establishes-partnership-at-top-of-c-suite.html): Simulmedia today announced a shared leadership structure at the top of the company to help it best exploit and manage the enormous growth in streaming TV advertising. Company founder and CEO Dave Morgan is changing his title to Executive Chairman, focusing on market development, product vision, strategy and partnerships. COO Jon Werther is taking the CEO title and assuming greater oversight of the company’s operations and day-to-day direction of the management team. (623 words) - [Unique Reach in connected TV](/content/video/unique-reach-in-connected-tv/index.html): What is unique reach in connected TV? (383 words) - [Why Industry Events Matter for Marketing Leaders](/content/blog/no-substitute-to-learning-from-marketing-leaders-in-person-at-industry-events.html): Attending in-person events like ANA Brand Masters unlocks opportunities to engage with ad industry leaders that virtual events can't compete with. (428 words) - [Can TV Overcome Its Challenges in an Ecommerce World?](/content/blog/can-tv-overcome-its-challenges-in-an-ecommerce-centric-world.html): Can television win as retailers shift customer-acquisition money from real estate to advertising? Only if it can overcome some big challenges in order to win in an online-commerce-centric world. (580 words) - [What 2023 Will Bring to Media, Advertising and Technology](/content/blog/what-2023-will-bring-to-media-advertising-and-technology.html): From the impact of the recession on ad spending to the prospects for Netflix's ad tier, Simulmedia CEO Dave Morgan looks at four big trends shaping the future of TV and streaming. (354 words) - [reset password](/content/app/auth/reset/index.html): Authentication for Simulmedia Services (28 words) - [What Does All This Media Biz Consolidation Mean?](/content/blog/what-does-all-media-biz-consolidation-mean/index.html): Mega-mergers have been the talk of the media industry for the past year. It started with the biggest video programming distributors in the U.S., Comcast and Time Warner Cable, then AT&T and DirecTV, and we've had lots of additional dancing among folks like Charter, Dish, Sprint and T-Mobile. (527 words) - [Crack the Code: Advertisers' Blueprint for CTV Inventory Triumph](/content/white-papers/crack-the-code-advertisers-blueprint-for-ctv-inventory-triumph.html): Unlock the secrets to CTV ad inventory success with our latest eBook, "Crack the Code: Advertisers' Blueprint for CTV Inventory Triumph." As connected TV continues its meteoric rise, advertisers face the challenge of navigating this dynamic landscape. Discover where and how to find CTV ad inventory, essential for staying ahead in modern marketing. With eMarketer projecting US CTV ad spend to hit $40.90 billion by 2027, the stakes are high. Learn the intricacies of buying CTV inventory, unravel the complexities, and gain the strategic edge. (361 words) - [Order Manager for Publishers Guide](/content/white-papers/order-manager-for-publishers-guide/index.html): Increase order processing transparency and save time with Simulmedia Order Manager (34 words) - [Engage strategic audiences on TV](/content/onesheets/engage-strategic-audiences-on-tv/index.html): Simulmedia helps target audiences beyond demographics using psychographic, behavioral, and geographic insights for relevant ads. (53 words) - [platform/sign-up/index.html](/content/platform/sign-up/index.html): Simulmedia Self-Serve Dashboard (43 words) - [reset password](/content/partners/auth/reset/index.html): Authentication for Simulmedia Services (28 words) - [Simulmedia](/content/tv-advertising-glossary/what-is-hbo-max/index.html): Simulmedia (11 words) - [Kyle Hubert](/content/team/kyle-hubert/index.html): Kyle Hubert is Chief Technology Officer at Simulmedia. He assumed this position in January 2018, having previously served as Chief Scientist, working to bring cutting edge methodologies to TV advertising. (249 words) - [Simulmedia](/content/blog/tv-marketplace-april-24/index.html): Simulmedia (14 words) - [Simulmedia](/content/tv-advertising-glossary/what-is-apple-tv-plus/index.html): Simulmedia (14 words) - [Simulmedia](/content/blog/social-advertising-held-to-same-standards-as-tv/index.html): Simulmedia (14 words) - [Simulmedia](/content/tv-advertising-glossary/what-is-paramount-plus/index.html): Simulmedia (14 words) - [Simulmedia](/content/blog/top-questions-ask-prospective-advanced-tv-providers-part-1.html): Simulmedia (14 words) - [Simulmedia](/content/tv-advertising-glossary/what-is-disney/index.html): Simulmedia (14 words) - [How has the scatter market changed over the years?](/content/video/how-has-the-scatter-market-changed-over-the-years/index.html): Discover the evolution of the scatter market in this groundbreaking video! (791 words) - [What scenarios are there that make it more appropriate to buy in scatter versus upfront?](/content/video/what-scenarios-are-there-that-make-it-more-appropriate-to-buy-in-scatter-versus-upfront.html): Discover the ideal scenarios where purchasing in scatter is more advantageous than going upfront. (441 words) - [The most important trends in CTV](/content/video/the-most-important-trends-in-ctv/index.html): Trends that defined 2024, and will carry into 2025 (502 words) - [Dina M. Roman | Senior Vice President, Sales](/content/team/dina-m-roman/index.html): Dina M. Roman is the Senior Vice President, Sales for Simulmedia. Previously, she was Chief Revenue Officer at Sharethrough and Executive Vice President & General Manager – Video Studios and Advertising Sales at IDG (International Data Group). (459 words) - [Conversion Rate in connected TV](/content/video/conversion-rate-in-connected-tv/index.html): What is Conversion Rate in connected TV? (266 words) - [PlayerWON® to Give Gamers Rewarded Video Ads](/content/blog/rewarded-video-ads-for-gamers/index.html): Rewarded video game ads lets players earn valuable rewards in exchange for watching premium brand-sponsored videos on free-to-play consoles and PC gamers. (641 words) - [Successful TV Advertising Campaign Case Studies](/content/case-studies/index.html): Learn about how brands and agencies have successfully worked with Simulmedia to bring their linear TV and CTV advertising campaigns to life. (435 words) - [White Papers](/content/white-papers/index.html): White Papers (402 words) - [Pharmaceutical Marketing Series](/content/videos-and-playlists/pharmaceutical-marketing-series/index.html): Find out about trends in pharma TV Marketing with Jason Wittmer, Account Executive at Simulmedia (183 words) - [Resources](/content/resources/index.html): Simulmedia's resources page provides key insights on TV advertising through eBooks, videos, and blogs for marketers. (408 words) - [Blog & News | Linear & Connected TV Advertising](/content/blog/index.html): Get all of the latest news and information about linear and connected TV advertising, ad tech and marketing on Simulmedia's blog. Click to read more. (392 words) - [Q4 TV Advertising: Guide to the Holiday Season](/content/white-papers/q4-tv-advertising-unwrapped-your-guide-to-a-successful-2021-holiday-season.html): Our tips and campaign blueprint will serve as a helpful guide to how TV can enhance your marketing strategy for Q4, while also preparing you for the New Year. (102 words) - [What are a few things you wish people knew about when buying in the scatter market?](/content/video/what-are-a-few-things-you-wish-people-knew-about-when-buying-in-the-scatter-market.html): In this insightful video, we unveil the essential aspects of TV advertising, linear TV media, and navigating the intricate world of the scatter market. (160 words) - [One-sheets](/content/onesheets/index.html): One-sheets (312 words) - [Creating More Customers By Targeting Digital Audiences On TV](/content/case-studies/financial-services-uses-simulmedia-target-digital-audience-tv.html): The company had some success acquiring customers through digital advertising, however, their TV advertising, which was based on a contextual buying strategy, was not generating enough traffic to the company’s digital properties. (286 words) - [Playlists and Videos](/content/videos-and-playlists/index.html): Videos and Playlists (228 words) - [Simulmedia](/content/tv-advertising-glossary/what-is-amazon-prime-video/index.html): Simulmedia (14 words) - [Simulmedia](/content/tv-advertising-glossary/what-is-roku/index.html): Simulmedia (14 words) - [Jonathan Steuer as Chief Science Officer at Simulmedia](/content/blog/simulmedia-hires-jonathan-steuer-as-chief-science-officer.html): Simulmedia Hires TV & CTV Ad Research Pioneer Jonathan Steuer as Chief Science Officer (635 words) - [Halo Effect in Connected TV](/content/video/halo-effect-in-connected-tv/index.html): How can advertisers effectively isolate the lift and impact of CTV advertising, considering its halo effect on other channels? (186 words) - [Guide to Instant TV Competitive Intelligence ](/content/white-papers/guide-to-instant-tv-competitive-intelligence/index.html): Staying ahead of the competition is crucial in advertisement. The Guide to Instant Competitive Intelligence for TV offers valuable insights and tools to help you analyze and optimize your TV campaigns effectively. (193 words) - [Simulmedia](/content/tv-advertising-glossary/what-is-pluto-tv/index.html): Simulmedia (14 words) - [Who Will Benefit From Streaming TV Advertising – and Who Won’t?](/content/blog/who-will-benefit-from-streaming-tv-advertising-and-who-will-not.html): Streaming TV advertising is on the upswing, but not everyone in the TV, video or digital ad ecosystem will enjoy the spoils. We pick the winners and losers. (459 words) - [Travel Marketing on Cross-Channel TV: A Passport to Success for Advertisers](/content/white-papers/travel-marketing-cross-channel-tv-passport-success-advertisers.html): In this playbook, we’ll break down the latest on where the travel business stands and how travel marketers can effectively and cost-efficiently reach them at scale wherever they’re watching with data-driven, cross-channel TV advertising. (117 words) - [Behind the magic. A Look into TV+’ AI-powered backend. Order Manager](/content/video/behind-the-magic-a-look-into-tv-ai-powered-backend-order-manager.html): This tool allows Simulmedia to execute large, meticulously planned media buys within a week, maintaining direct contact with networks to ensure accuracy and efficiency, leveraging the latest viewership data to maximize reach. (292 words) - [Simulmedia Converts New Viewers to Returning TV Series](/content/case-studies/convert-new-viewers/index.html): TV advertising case study about a large cable network that increased ratings for the second season by targeting viewers of similar shows. (281 words) - [Simulmedia](/content/tv-advertising-glossary/what-is-tubi/index.html): Simulmedia (14 words) - [How Legacy Brands Can Compete in a DTC Economy](/content/white-papers/how-legacy-brands-can-compete-direct-consumer-economy.html): In order to compete in the rising direct to consumer economy, established brands need to capitalize on their strengths while changing how they relate to their end consumers. The good news? It's doable. (91 words) - [Advergaming 2.0 and the Metaverse](/content/blog/advergaming-2-0-and-the-metaverse/index.html): Thanks to the success of “Vans World,” we may soon see an explosion of high-quality game experiences brought to players for free, courtesy of brands, on metaverse platforms like Roblox, Fortnite and Minecraft. But will this evolution in advergaming succeed where the original model fizzled out? (757 words) - [What's the impact of FDA's Clear, Conspicuous and Neutral ruling on TV advertising?](/content/video/what-s-the-impact-of-fda-s-clear-conspicuous-and-neutral-ruling-on-tv-advertising.html): The impact of the FDA’s “Clear, Conspicuous, & Neutral” ruling on pharmaceutical advertisements. (215 words) - [Book of Unreached](/content/book-of-unreached/index.html) (78 words) - [How Monster Improved Performance with TV+’s Automated Performance Optimization Feature](/content/case-studies/how-monster-improved-performance-with-tvs-automated-performance-optimization-feature.html): Monster had seen remarkable success with its linear campaigns — specifically reducing the cost to drive website visitors. With this in mind, Monster was curious to see if they could mimic the same results on connected TV. (597 words) - [Top 3 ways to leverage both TV and CTV](/content/video/top-3-ways-to-leverage-both-tv-and-ctv/index.html): What are the top 3 ways to leverage both TV and CTV in 2025? 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(488 words) - [How Marketers Are Riding the Wave of Disruption to Shape the Future](/content/blog/how-marketers-are-riding-the-wave-of-disruption-to-shape-the-future-simulmedia-salon-series.html): What strategic role will marketers play in harnessing rapid shifts in ad-supported TV and the rise of retail media in 2023 and beyond? Karna Crawford from Ford, Verizon and Chase and Lauren Wiener from BCG provide their unique perspectives. (4,309 words) - [What Programmatic TV Buying Really Means in 2025](/content/blog/what-programmatic-tv-buying-really-means-in-2025/index.html): This transformation isn’t just about efficiency. It’s about making every impression smarter, more accountable, and more aligned with business outcomes. (901 words) - [Does TV Advertising Work? Effectiveness & ROI - Simulmedia](/content/blog/does-tv-advertising-still-work-today-in-digital-world.html): Learn the advantages and drawbacks of TV advertising in a digital world and how to make it a powerful tool for reaching and engaging with your business' target audience. (427 words) - [Webinar: How TV and Video Advertising Can Feed the Funnel](/content/blog/webinar-how-tv-and-video-advertising-can-feed-the-funnel.html): Find out how to use TV and video to raise the tide of all your marketing channels in this free webinar presented by StatBid. Phil Sandler, Head of Marketing and Growth for Simulmedia, provides a roadmap for reaching new, high-interest audiences at scale, measuring through-the-line performance and fueling growth for your company. (275 words) - [As Companies Rethink Digital Ads, TV Provides Solutions ](/content/blog/as-companies-rethink-digital-ads-cross-channel-tv-provides-solutions.html): The costs of digital ads are skyrocketing, so there’s never been a better – or more urgent – time for brands to shift their digital dollars to television. Here’s what you should demand from your media planning and buying partner. (476 words) - [Disney's Hulu + Live TV and Fubo Consolidation](/content/blog/disney-s-hulu-live-tv-and-fubo-consolidation/index.html): Learn how the Hulu + Live TV and Fubo merger reshapes streaming, creating opportunities and challenges for advertisers in a consolidated market. (716 words) - [How To Navigate Your Ad Budgets and the Economy's Uncertainty](/content/blog/how-to-navigate-your-ad-budgets-and-the-economy-s-uncertainty.html): Economic uncertainty is the new norm. Marketers must balance brand and performance, use first-party data, stay agile, and partner with accountable platforms. (1,141 words) - [What Marketers Need to Know About Full-Funnel TV Advertising](/content/blog/marketers-need-understand-full-funnel-tv-advertising.html): A conversation with 1-800-Flowers Chief Growth Officer Robert Tas that touches on the need for marketers to own and control their audience and campaign data. It’s not just essential for driving effective ad campaigns, but is essential to help support all the other functions of the enterprise. (608 words) - [TV Upfronts 2022: Recap and Takeaways From TV's Biggest Week](/content/blog/tv-upfronts-2022-recap-takeaways-from-network-presentations-linear-streaming.html): The 2022 TV upfront presentations took a wrecking ball to the traditional TV industry, putting streaming and live sports front and center, while minimizing the classic prime-time TV schedule. (1,510 words) - [Activate TV Media Plan Targeting Shows Digital Customers Watch](/content/blog/activate-tv-campaigns-digital-customers/index.html): Brands can now know what their digital users are watching on TV, and can buy a TV media plan to cost-efficiently reach the people who watch those networks and programs. (423 words) - [What’s Lost When Teams Communicate Only By Video?](/content/blog/what-is-lost-when-teams-communicate-only-by-video-conference.html): This pandemic has proven to us that teams can accomplish extraordinary things working remotely, heavily supported by amazing technological innovations. That said, there are some real gaps in the quality of communication and understanding between electronic and face-to-face meetings. (484 words) - [Linear TV Advertising Guide 2025 - Simulmedia](/content/blog/all-about-linear-tv/index.html): Discover why linear TV remains a must-have for advertisers. Explore its role, benefits, and how it drives growth across industries. (1,737 words) - [Media Planning 101 Guide ](/content/blog/media-planning-101-guide/index.html): Master media planning with a step-by-step guide, key strategies, and data-driven insights to optimize TV ad campaigns across linear, streaming, and digital. (2,171 words) - [How to Protect Your Budget from CTV Fraud](/content/blog/how-to-protect-your-budget-from-ctv-fraud/index.html): Discover how to prevent CTV ad fraud from wasting your ad spend and distorting your metrics with these proactive, industry-tested strategies. (1,042 words) - [Dave Morgan Returns as Simulmedia CEO](/content/blog/dave-morgan-returns-as-simulmedia-ceo/index.html): Company that Pioneered Advanced TV Ads Starting 16 Years Ago, Shifts Back to “Start-up Mode” to Attack Enormous, Fast-Growing CTV Ad Market (390 words) - [Paramount’s New Nielsen Deal](/content/blog/paramount-s-new-nielsen-deal/index.html): Paramount’s Nielsen deal boosts data-driven ads, but advertisers need deeper insights. Real-time optimization & cross-platform targeting are key to success. (551 words) - [The environment we built for agents to transact linear TV](/content/blog/the-environment-we-built-for-agents-to-transact-linear-tv.html): How a seller's agent and our buyer agent close a real linear TV order, and the trust and security we had to get right before one could. (1,878 words) - [What Does Programmatic Ad Buying Mean In A Cross-Media World?](/content/blog/what-does-programmatic-ad-buying-mean-cross-media-world.html): At the MediaPost OutFront, when media buyer panelists were asked what one thing they would change in the media market if given the power to fix it, they came back en masse with one answer: They wanted to buy all media programmatically (and transparently). (800 words) - [Top Five Things That WON'T Happen This Upfront](/content/blog/top-five-things-wont-happen-upfront/index.html): Its that time of year again: when we celebrate TV media. This is a time when TV folks talk smack about their competition -- or just ignores them -- and everyone whos not in the biz tries to find a way to draft off of TV. Many pundits tell us what will finally happen at this years upfront. Ill go the other way. Here are my top 5 list of things that wont happen. (425 words) - [Why Is Ad Frequency Such a Huge Problem for Streaming TV?](/content/blog/why-is-ad-frequency-such-a-huge-problem-for-streaming-tv.html): What's at stake if TV and advertising stakeholders don't solve the issue of poorly managed ad frequency? Only the future of the streaming TV business. (477 words) - [Ad-Supported Streaming: A Closer Look](/content/blog/ad-supported-streaming-services-a-closer-look/index.html): Get the inside scoop on ad-supported streaming services from Netflix to Disney+ to HBO Max to Pluto TV and beyond. Learn about the most popular platforms, publishers, and services available, and discover the future of streaming and advertising in the entertainment industry. (755 words) - [How to Measure TV Advertising Effectiveness | Simulmedia](/content/blog/measuring-tv-ad-effectiveness-and-attribution/index.html): Master TV ad measurement with proven KPIs and metrics. Track reach, impressions, viewability, and ROI to measure TV advertising effectiveness accurately (900 words) - [Optimizing TV and Streaming Ads with Cross-Channel Insights](/content/blog/how-cross-channel-insights-help-marketers-optimize-their-tv-and-streaming-advertising.html): To effectively reach their targets, marketers need real-time reporting of their audience's viewership behavior and the ability to optimize campaigns in mid-flight. (649 words) - [Four Ps Will Drive Future of TV Advertising](/content/blog/four-ps-will-drive-future-tv-advertising/index.html): There is not much of a question that more and more companies -- buyers, sellers and intermediaries alike -- are going to use a digital approach to TV advertising. Earlier today, NBCUniversal sales head Linda Yaccarino announced the launch of the company's own audience-targeting platform for linear TV campaigns, enabling NBC to package, sell and deliver audience-denominated campaigns based on third- and first-party data sets. (364 words) - [How To Advertise On Netflix in 2025 - Simulmedia's Guide](/content/blog/netflix-advertising/index.html): Netflix leads streaming with 282.7M subscribers, expanding ad options with targeted placements, data-driven insights, and new tech for advertisers in 2025 (1,504 words) - [Enhancing Your TikTok Strategy: How CTV Advertising Can Boost Reach](/content/blog/enhancing-your-tiktok-strategy-how-tv-and-ctv-advertising-can-boost-your-reach.html): Learn how to boost your reach and drive more sales with a comprehensive TikTok marketing strategy that incorporates TV and CTV advertising. Discover tips for creating a cohesive and SEO-optimized plan. (875 words) - [Will SodaStream Do To Soft Drinks What Nespresso Did To Coffee](/content/blog/disruptive-innovation-will-sodastream-do-soft-drink-category-what-nespresso-did-coffee.html): I love it when companies innovate new ways to deliver products, and services that can flip legacy business models, products and companies upside down. (510 words) - [What Sports Fans Are Watching When They're Not Watching Sports](/content/blog/what-sports-fans-watching/index.html): TV campaigns that run on Simulmedia’s ad platform drive more website traffic and app downloads and usage, resulting in more customers for our clients. (325 words) - [7 Tips on How to Reach Your Target Audience](/content/blog/how-to-reach-your-target-audience/index.html): Effective TV ads combine precise targeting, audience insights, and impactful content. Align strategies with clear goals for maximum campaign success (1,705 words) - [Why Advertisers Can't Rely on Legacy Metrics Anymore in 2025](/content/blog/why-advertisers-can-t-rely-on-legacy-metrics-anymore-in-2025.html): Legacy metrics no longer work in 2025. Advertisers need modern tools to measure fragmented media, real outcomes, and make smarter upfront buys (1,102 words) - [How to Advertise on Both Linear and CTV](/content/blog/how-to-advertise-on-both-linear-and-ctv/index.html): Advertising across both linear and CTV networks and publishers can be a challenging task. We explain the key differences between the two platforms in this comprehensive post. (591 words) - [TV Advertising’s Future Is Both Linear & Streaming](/content/blog/no-more-silos-tv-advertising-s-future-is-both-linear-and-streaming.html): What does a dual-channel TV future of both streaming and linear mean for the ad business? The implications are significant. (491 words) - [What are FASTs?](/content/blog/navigating-subscription-fatigue-the-rise-of-fast-channels-in-ctv-advertising.html): Learn about the rise of free ad-supported streaming TV (FAST) channels as an alternative in the crowded subscription-based CTV landscape. Understand how they offer viewers diverse content without subscription fatigue. (1,614 words) - [Simulmedia’s UI Team Upgrades to Ember Octane](/content/blog/simulmedia-ui-team-upgrades-ember-octane/index.html): Simulmedia’s UI Team Upgrades to Ember Octane (877 words) - [Media Industry Leaders on the Changing Tides of TV Advertising](/content/blog/media-industry-leaders-on-the-changing-tides-of-tv-advertising-atlanta-ad-club.html): Simulmedia hosted a conversation with industry leaders at the Atlanta Ad Club about current media buying trends, the growth of new audience-measurement tools, and the existing and future state of cross-channel TV advertising. (2,182 words) - [The Industry Is Catching Up to Data. We Built Our Business On It](/content/blog/the-industry-is-catching-up-to-data-we-built-our-business-on-it.html): The era of buying on gut feel and prestige is over. The era of knowing your audience well enough to find them anywhere they watch is here. (594 words) - [2025 TV is Fragmented — But That’s an Opportunity](/content/blog/2025-tv-is-fragmented-but-that-s-an-opportunity/index.html): In 2025, fragmented TV viewing across linear, CTV, and streaming offers brands precision targeting, data-driven strategies, and deeper viewer engagement. (662 words) - [What is a Sales Funnel? How To Build One in 2025](/content/blog/sales-funnel/index.html): TV ads drive the sales funnel: Linear TV boosts broad awareness, while CTV enables targeting, retargeting, and click-to-action for conversions. (1,424 words) - [Why This Year’s Upfronts Will Be the Most Digital Yet](/content/blog/2025-digital-tv-upfronts/index.html): Explore how the 2025 TV upfronts are embracing digital, from CTV and programmatic ad buying to virtual events and data-first ad strategies (988 words) - [Why Ad-Supported Streaming Will Transform TV Tune-In Promotion](/content/blog/why-ad-supported-streaming-will-transform-tv-tune-in-promotion.html): With new TV shows now competing with everything ever made for viewers' attention, it's a brave -- and challenging -- new era for promoting tune-in. (492 words) - [What Are the Advantages of TV Advertising in 2024](/content/blog/what-are-the-advantages-of-tv-advertising-in-2024/index.html): Discover the top advantages of TV advertising in 2024, from wide reach to enhanced trust and engagement. (2,131 words) - [How Viewer Habits Have Shifted from Primetime to All-the-Time](/content/blog/data-is-the-currency-of-the-2025-upfronts/index.html): TV viewing has evolved from shared primetime moments to fragmented, on-demand habits. Simulmedia helps advertisers re-aggregate audiences efficiently. (956 words) - [Q4 TV Advertising: Your 2020 Holiday Season Guide](/content/blog/q4-tv-advertising-guide-holiday-season/index.html): It may feel chaotic trying to identify last-minute opportunities and put a bow on Q4 campaigns, but it’s not too late. No matter your TV experience or lack thereof, this guide and campaign blueprint will help your brand make the most of TV advertising during the holiday season. (928 words) - [CTV ad Innovation Insights - Simulmedia's Guide to Modern Ad Tech](/content/blog/streaming-innovation-is-no-longer-optional-ctv-s-guarantee-of-survival.html): Discover how AI-driven ads, automated content recognition, programmatic tech, and privacy-compliant targeting are revolutionizing CTV advertising. Learn the essential innovations driving better campaign performance. (1,671 words) - [Unlocking the Secrets of Family Marketing Campaigns for Spring Holidays](/content/blog/unlocking-the-secrets-of-family-marketing-campaigns-for-spring-holidays.html): We're going to take you on a journey through the TV viewership patterns of households with school-aged kids and unveil the secrets of crafting successful family marketing campaigns. We'll provide insights to help you fine-tune your family marketing campaign strategy and achieve remarkable results. (1,117 words) - [Simulmedia Patent Helps Target, Reach, and Create Customers](/content/blog/simulmedia-latest-patent-helps-target-reach-create-more-customers.html): Simulmedia’s invention has now enabled your brand budget to select your strategic target audience, find them in broad-based, non-addressable media, iterate until you’re satisfied, and purchase the plan that maximizes reach of your audience, which is a critical input to creating more customer volume for your site or app. (1,543 words) - [TV Audiences' behaviour in July](/content/blog/tv-audiences-in-july-2025/index.html): Summer TV is booming. With streaming surging and live sports heating up, audiences are watching more, just differently. Advertisers must follow, not pause. (1,033 words) - [The State of TV and Video: 4 Things to Know](/content/blog/state-tv-video-4-things-know/index.html): From the launch of new ad-supported platforms to crumbling cookies to mega-mergers, we look at the state of TV and video as we enter the second half of the year. (447 words) - [CTV Inventory Guide: Everything Advertisers Need for Programmatic Buying](/content/blog/guide-to-ctv-inventory/index.html): Learn where to find CTV inventory how to buy programmatically versus direct deals (1,988 words) - [Scatter vs Upfront TV](/content/blog/scatter-vs-upfront-tv-which-one-should-you-choose-next-season.html): Discover the differences between Upfront and Scatter TV advertising, and learn which strategy is best for your brand's TV ad campaign. (1,674 words) - [Why Cross-Platform Fluency Must Be Required of Ad Buyers and Sellers ](/content/blog/why-cross-platform-fluency-must-be-required-of-ad-buyers-and-sellers.html): The ad-tech workforce needs training in both the linear and streaming sides of the TV business so cross-channel advertising can successfully reach audiences at scale. (509 words) - [Remnant TV Inventory Guide: Expert Strategies for Cost-Effective Advertising](/content/blog/expert-guide-to-remnant-inventory-and-tv-advertising-strategies.html): Discover how remnant advertising offers premium TV slots at discounted rates with flexibility (1,629 words) - [Challenges of Switching From Selenium to Cypress](/content/blog/challenges-of-switching-from-selenium-to-cypress/index.html): Should our developers abandon Selenium WebDriver in favor of the single-language testing tool Cypress? The only way to find out was to write tests and wait. (954 words) - [Brandformance TV Approach for Pharma Marketing](/content/blog/brandformance-tv-approach-for-pharma-marketing/index.html): Pharma advertising evolves with CTV and data-driven precision, blending compliance, tailored strategies, and cross-platform reach for maximum impact. (1,238 words) - [Why the Ad Industry Needs to Be Grounded in Consumer Reality](/content/blog/why-the-ad-industry-needs-to-be-grounded-in-consumer-reality.html): Glitzy events like Cannes Lions are far removed from the lives of consumers on whom brands and advertisers should focus on. (517 words) - [CTV Retargeting Explained: How to Reach Website Visitors on TV](/content/blog/ctv-retargeting/index.html): Ready to discover the untapped potential of retargeting on connected TV? We cover everything advertisers need to know about this targeting strategy. (1,457 words) - [The GRP Begot Audience Rating Point, And The Father Is Digital](/content/blog/gross-rating-point-begot-audience-rating-point-and-father-digital.html): The gossip is true. The mother of all media measurement, the Gross Rating Point, got her groove on with the man, Digital Measurement, and unto them was borne a new measurement standard: the Audience Rating Point (ARP). (565 words) - [Simulmedia Announces Partnership with M3 MI’s ](/content/blog/simulmedia-announces-partnership-with-m3-mi/index.html): Simulmedia partners with M3 MI to deliver precise, privacy-compliant targeting for pharma marketers, reaching patient and caregiver audiences on streaming TV (461 words) - [How Is CTV Different Than TV?](/content/blog/how-is-ctv-different-than-tv/index.html): As video consumption continues to shift from traditional TV to streaming platforms, advertisers need to understand the differences between CTV and linear TV in order to effectively reach and engage audiences. (635 words) - [Why TV Ad Spend Will Grow More Than Digital Spend](/content/blog/why-tv-ad-spend-will-grow-more-digital-spend-next-five-years.html): Predicted that television advertising spend in the U.S. would grow more in real dollars than spend on video ads on the Web, mobile and over-the-top combined, every year for the next five years. (792 words) - [How Performance Marketers Use TV Ads for the Ultimate Win](/content/blog/performance-marketers-using-tv-advertising-adweek/index.html): Learn how disruptive brands like Echelon Fitness are using the power of TV to drive lower-funnel actions like visits and sales, with transparency around metrics that show exactly how ads perform. (1,180 words) - [Will The 'Open' Set-Top Box Break the TV Ad Bundle?](/content/blog/will-the-open-set-top-box-break-the-tv-ad-bundle/index.html): While you never know how things play out in Washington, most observers think it’s very likely that third-party TV set-top boxes will be available to U.S. consumers in two to three years. (659 words) - [Our Must-Read Posts of 2021 About Cross-Channel TV](/content/blog/our-must-read-blog-posts-of-the-year-2021-about-linear-tv-ctv.html): As a new era dawns for linear and connected TV, we look back at some of our biggest stories of 2021 about television, advertising and technology. (1,389 words) - [How Much Should You Spend on TV Ads?](/content/blog/how-much-should-you-spend-on-tv-ads/index.html): Discover how to maximize your TV advertising budget & reach your target audience effectively. Learn key factors to consider for determining the right budget for your business. (477 words) - [Fragmentation, Data, and the Future of TV Advertising](/content/blog/fragmentation-data-and-the-future-of-television-advertising.html): Brands are tuning in to TV again, and while the format is still a prime way to acquire customers, marketers will need a new allocation strategy to maximize reach. (1,733 words) - [Why We Use Docker for App Deployment](/content/blog/docker/index.html): Simulmedia's infrastructure is designed using a mix of standard data center and cloud technologies. To facilitate the app deployment process, we have chosen Docker as our standard tool for app deployment. (389 words) - [Measure Incremental Lift to Improve CTV - Simulmedia](/content/blog/how-ctv-advertisers-can-better-measure-incrementality.html): Marketers and advertisers must find reliable ways to measure their connected TV campaigns. Our chief scientist explains why A/B testing with incremental lift studies is a powerful solution. (755 words) - [Simulmedia and OptimizeRx Announce Partnership](/content/blog/simulmedia-and-optimizerx-announce-partnership-from-the-cannes-lions.html): Simulmedia announced a strategic partnership with OptimizeRx Corp. to enable the self-serve availability of Micro-Neighborhood® Targeting (MNT). (563 words) - [Incremental Lift Measurement for TV Advertising - Simulmedia](/content/blog/measure-the-true-impact-of-tv-with-incremental-lift-measurement.html): Traditional linear TV remains a vital channel for broad audience engagement and impactful creatives. However, in the data-driven marketing era, measuring the true impact of these campaigns on crucial metrics is challenging. Marketers struggle to understand how TV ads influence actions like website visits amid a complex marketing landscape with multiple competing channels. The rise of CTV adds further complexity. While Simulmedia offers "Incremental Lift Studies for CTV," this blog focuses on challenges unique to traditional linear TV advertising. Simulmedia's Incremental Lift Studies for Linear TV provide clarity by disentangling the web of advertising influences. (1,219 words) - [Jon Werther Lead Operations & Business Development](/content/blog/simulmedia-appoints-jon-werther-to-lead-operations-and-business-development.html): Media veteran Jon Werther returns to Simulmedia in a newly created role to lead operations and business development after stints at Professional Fighters League, Meredith, Time Warner and Meredith. (469 words) - [TV Commercial Costs in 2026: Full Guide - Simulmedia](/content/blog/how-much-do-tv-ads-cost/index.html): The cost of a TV ad can vary widely depending on several factors, such as the time slot during which the ad will air, the viewership of the program, and the length of the ad. (1,643 words) - [Glossary of TV Advertising Terminology](/content/blog/tv-advertising-glossary-common-terms/index.html): A glossary of common and commonly confused TV advertising terms. Get a better understanding of TV vocabulary to assist in making decisions on TV advertising. (746 words) - [Understanding the New FDA Rules for Prescription Drug Ads](/content/blog/understanding-the-new-fda-rules-for-prescription-drug-ads.html): FDA changes to prescription drug ads in 2024: New TV & radio rules require clear, balanced risk info to protect consumers. Compliance by November. (640 words) - [Why You Should Wait Before Buying Amazon’s New TV](/content/blog/why-you-should-wait-before-buying-amazon-s-new-tv/index.html): With Amazon now manufacturing its own smart TVs, it seems inevitable that they'll eventually give them away as part of a bundled service of Prime and others of its products. (581 words) - [TV Ad Production Costs Impacted by Creative ](/content/blog/creative-impacts-tv-ad-production-costs/index.html): When creating a TV ad campaign, make sure to consider the costs associated with the creative. Creative is a key driver of advertising success or failure. (1,034 words) - [How CTV Advertising Gives Tax Prep Services the Greatest Return](/content/blog/cracking-the-code-how-ctv-advertising-gives-tax-prep-services-the-greatest-return.html): Maximize your tax preparation marketing with CTV advertising. Learn why CTV is a better choice than online, digital, or social advertising, and how it can complement existing strategies. Reach your target audience effectively and cost-efficiently. (977 words) - [The right way to buy TV spots](/content/blog/the-right-way-to-buy-tv-spots/index.html): TV spot buying includes Upfront (early, premium slots), Scatter (flexible, real-time buys), and Remnant (low-cost last-minute deals). Strategy is key! (1,188 words) - [Why CTV Advertising Is a Slam Dunk for Brands During March Madness](/content/blog/why-ctv-advertising-is-a-slam-dunk-for-brands-during-march-college-basketball.html): Discover how CTV and streaming advertising can help marketers reach March Madness fans outside of the games. Learn how this cost-effective method can increase ROI, deliver targeted messaging, and provide measurable results for your campaign. (834 words) - [What is a VAST tag?](/content/blog/what-are-vast-tags/index.html): What exactly is a VAST tag? How do they work? We’ll explain everything CTV advertisers need to know about VAST tags in this blog. (1,227 words) - [Summer Reading for Understanding Media and the Metaverse](/content/blog/summer-reading-understanding-media/index.html): The acceleration of digitally born trends in retail, gaming and social media is changing our world much faster than any could have anticipated before the pandemic. Dave Morgan shares some picks for summer reading that can help you get a better handle on rapidly changing world of marketing, media and advertising. (464 words) - [Mastering CTV Advertising through Understanding Frequency](/content/blog/mastering-ctv-advertising-through-understanding-frequency.html): Learn how to optimize your CTV advertising campaigns by understanding the importance of frequency. Discover the key to boosting campaign performance and driving results. (605 words) - [OLV Advertising. Boost Business Visibility with OLV Ads](/content/blog/online-video-advertising-a-guide-to-boost-your-business-visibility.html): Online video advertising is one of the most effective ways to reach and engage with your target audience. Here's everything advertisers should know about the strategy and how to make the most of it. (744 words) - [Most Important Advertising Conference You're Not Attending](/content/blog/most-important-advertising-conference-youre-probably-not-attending.html): Today I would like to introduce you to Jack Smith, our chief product officer at Simulmedia. He's a digital advertising visionary, and the founder of Solariat, a venture-backed company that uses artificial intelligence for social media marketing and analysis. (663 words) - [How Legacy TV Can Compete With Big Tech's Premium Video Services](/content/blog/how-legacy-tv-companies-can-compete-with-big-tech-premium-video-services.html): With tech giants like Amazon and Apple essentially giving away access to video content, there are three ways legacy TV companies can try to win against subsidized streaming. (665 words) - [Cross-Channel TV Advertising Platform TV+® Launches](/content/blog/simulmedia-launches-tv-plus-the-only-truly-cross-channel-tv-advertising-platform.html): Only Simulmedia’s TV+® advertising platform guarantees full audience reach across ad-supported linear and connected TV (571 words) - [Connected TV Explained: How CTV Works & Why It Matters](/content/blog/what-is-connected-tv/index.html): Discover what Connected TV (CTV) is and how it's revolutionizing television. Learn about streaming devices, platforms, viewing trends, and why 88% of US households have made the switch. (1,232 words) - [Simulmedia’s Sales President Shares Career and Team Insights](/content/blog/new-president-of-sales-share-career-insights-and-opportunities-for-sales-team.html): Marc Siegel, President, Sales recently got promoted to run the Simulmedia advertising team. With many challenges and opportunities in the current marketplace, we sat down with him to learn more about his career and vision for the sales team as they navigate the many marketplace challenges and opportunities in the TV and CTV advertising landscape. (1,040 words) - [Summer TV Buying Tactics 2025 - Simulmedia](/content/blog/summer-tv-viewership-trends/index.html): Summer shifts how and when people watch TV - make it work for you. Use Simulmedia’s data-driven tools to win the season. Plan smarter today (960 words) - [What is Broadcast Advertising?](/content/blog/what-is-broadcast-advertising/index.html): Broadcast advertising uses TV and radio to reach mass audiences, but managing costs, targeting, and FCC regulations requires precise strategies. (997 words) - [What We Do In Advertising Matters in a Polarized World](/content/blog/in-a-polarized-world-what-we-do-in-advertising-matters.html): All of us in advertising and media must continue to grapple with the multi-pronged challenges of an ongoing global pandemic, an increasingly digital world that creates both extraordinary opportunities and frightening disruptions, and greater global interconnectedness. (423 words) - [QR code on TV commercials](/content/blog/qr-code-on-tv-commercials/index.html): Interactive CTV ads boost engagement with clickable elements, QR codes, and gamification, turning passive TV viewing into measurable, data-driven ad experiences. (948 words) - [AI in Media Planning 2025: Best Practices - Simulmedia](/content/blog/ai-is-already-in-your-media-plan-here-s-where/index.html): AI isn’t coming to TV media planning - it’s already here. (1,087 words) - [TV Advertising Services: A Comprehensive Guide](/content/blog/tv-advertising-services-a-comprehensive-guide/index.html): Learn everything you need to know about TV advertising services, including types of TV ads, how to create a successful campaign, and how to choose the right provider. Boost your brand and drive results. (909 words) - [Why Scatter Is a Safer Bet Than the Upfront](/content/blog/why-scatter-is-a-safer-bet-than-the-upfront/index.html): TV advertising is better than ever. But that doesn’t mean that marketers’ plans to plough media budgets into the Upfront is an especially good idea. Committing significant budget to the end of securing price certainty bears hidden costs, and the need to make TV dollars work harder is more important now than ever. 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(29 words) ## About Pages - [Team](/content/team/index.html): Learn more about the people who keep Simulmedia clients’ outcomes shooting ever-higher, our communities vibrant, and our CTV advertising business thriving. (139 words) - [Learn More About Simulmedia Inc](/content/about/index.html): Simulmedia Inc, a leader in TV and video ad placement and optimization, helps drive more wins through data, science, software and their advertising platform. (657 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives