# Why use TV to prospect for new potential customers? How do you do it effectively? Uncover the power of television in driving prospects to online destinations, offering a dynamic solution for boosting traffic and nurturing customer interest in advertised products and services. ## Playing Next ### What are 3-5 best practices when using TV to prospect for new customers? [What are 3-5 best practices when using TV to prospect for new customers?](/content/video/what-are-3-5-best-practices-when-using-tv-to-prospect-for-new-customers/index.html) ### Other videos in Data-driven linear series #### History of linear TV advertising [History of linear TV advertising](/content/video/history-of-linear-tv-advertising/index.html) Trace the transformation of TV advertising from strategic, yet inefficient plans to today's precise, data-optimized campaigns. #### How do new innovations and technology affect TV today? [How do new innovations and technology affect TV today?](/content/video/how-do-new-innovations-and-technology-affect-tv-today/index.html) Discover how the fusion of AI, big data, and software advancements has revolutionized TV advertising, making it more real-time and impactful for businesses. #### What are some things that most brands don’t understand or realize about linear TV? [What are some things that most brands don’t understand or realize about linear TV?](/content/video/what-are-some-things-that-most-brands-don-t-understand-or-realize-about-linear-tv/index.html) Tune in to learn the keys to maximizing your advertising investment in today's landscape. #### What are the advantages of TV advertising over other traditional and digital channels? [What are the advantages of TV advertising over other traditional and digital channels?](/content/video/what-are-the-advantages-of-tv-advertising-over-other-traditional-and-digital-channels/index.html) Discover the Power of TV Advertising. #### What are some of the pros and cons of advertising on TV? [What are some of the pros and cons of advertising on TV?](/content/video/what-are-some-of-the-pros-and-cons-of-advertising-on-tv/index.html) Discover the unparalleled advantages and disadvantages of advertising on linear TV. #### Why is TV advertising still relevant (from a consumer perspective)? [Why is TV advertising still relevant (from a consumer perspective)?](/content/video/why-is-tv-advertising-still-relevant-from-a-consumer-perspective/index.html) Explore the enduring power of television advertising in the digital age. #### When should advertisers consider advertising on TV? What questions should they ask themselves? [When should advertisers consider advertising on TV? What questions should they ask themselves?](/content/video/when-should-advertisers-consider-advertising-on-tv-what-questions-should-they-ask-themselves/index.html) Explore how understanding business objectives and the necessity for high-quality creative can elevate your brand. #### What are all the ways to buy TV advertising? [What are all the ways to buy TV advertising?](/content/video/what-are-all-the-ways-to-buy-tv-advertising/index.html) Dive deeper into the landscape of national TV advertising with our expert breakdown of the three main buying options: upfront, scatter, and direct response marketplaces. #### What are the different steps of buying TV advertising? [What are the different steps of buying TV advertising?](/content/video/what-are-the-different-steps-of-buying-tv-advertising/index.html) Learn more about the ways to define your goals, whether TV is a complementary reach tool or a performance driver, and learn to navigate the challenges of reach and frequency. #### What are the most common missteps when marketers (experienced and new) advertise on TV? [What are the most common missteps when marketers (experienced and new) advertise on TV?](/content/video/what-are-the-most-common-missteps-when-marketers-experienced-and-new-advertise-on-tv/index.html) Discover the key to effective TV media planning. #### What are 3 things our customers need the most help with, with regard to TV advertising? [What are 3 things our customers need the most help with, with regard to TV advertising?](/content/video/what-are-3-things-our-customers-need-the-most-help-with-with-regard-to-tv-advertising/index.html) Learn about the challenges marketers face, such as media fragmentation and its effects on campaign frequency and investment. #### What are a few things you wish people knew about when buying in the scatter market? [What are a few things you wish people knew about when buying in the scatter market?](/content/video/what-are-a-few-things-you-wish-people-knew-about-when-buying-in-the-scatter-market/index.html) Discover how to enhance performance and value in your marketing strategy. #### What is remnant advertising, and how is it different from the scatter market inventory? [What is remnant advertising, and how is it different from the scatter market inventory?](/content/video/what-is-remnant-advertising-and-how-is-it-different-from-the-scatter-market-inventory/index.html) Dive into the world of remnant advertising, the unsold ad inventory beyond upfront and scatter markets. #### What remnant TV advertising is and why it’s important to the TV ecosystem [What remnant TV advertising is and why it’s important to the TV ecosystem](/content/video/what-remnant-tv-advertising-is-and-why-it-s-important-to-the-tv-ecosystem/index.html) Explore the evolving landscape of TV advertising with a focus on Remnant Advertising. #### How has the scatter market changed over the years? [How has the scatter market changed over the years?](/content/video/how-has-the-scatter-market-changed-over-the-years/index.html) Dive into how data-driven strategies, technological advancements, and predictive analytics are transforming scatter into a powerful asset for brand performance advertising. #### What’s the right versus wrong way to participate in the scatter market? [What’s the right versus wrong way to participate in the scatter market?](/content/video/what-s-the-right-versus-wrong-way-to-participate-in-the-scatter-market/index.html) Explore the intricacies of the scatter marketplace for TV advertising. #### What are the major differences between buying in the upfronts versus the scatter market? [What are the major differences between buying in the upfronts versus the scatter market?](/content/video/what-are-the-major-differences-between-buying-in-the-upfronts-versus-the-scatter-market/index.html) Dive into the world of TV advertising with our expert breakdown of the Upfront and Scatter marketplaces. #### What scenarios are there that make it more appropriate to buy in scatter versus upfront? [What scenarios are there that make it more appropriate to buy in scatter versus upfront?](/content/video/what-scenarios-are-there-that-make-it-more-appropriate-to-buy-in-scatter-versus-upfront/index.html) Gain insights into TV advertising with a concise comparison of upfront and scatter markets. #### Does it make sense to participate in both scatter and upfronts? What are some best practices? [Does it make sense to participate in both scatter and upfronts? What are some best practices?](/content/video/does-it-make-sense-to-participate-in-both-scatter-and-upfronts-what-are-some-best-practices/index.html) Learn how combining upfront commitments with the flexibility of scatter can optimize your media buying strategy. #### What is reach in advertising? Why does it matter? [What is reach in advertising? Why does it matter?](/content/video/what-is-reach-in-advertising-why-does-it-matter/index.html) Explore the key to successful TV advertising by understanding how to optimize reach, the vital measure that reflects your ad's exposure to potential viewers. #### What are 3-5 best practices when advertising for reach on TV? [What are 3-5 best practices when advertising for reach on TV?](/content/video/what-are-3-5-best-practices-when-advertising-for-reach-on-tv/index.html) Learn the importance of aligning your TV advertising reach with your business's specific time window and industry needs, especially for seasonal CPG brand. ### Why use TV to prospect for new potential customers? How do you do it effectively? [Why use TV to prospect for new potential customers? How do you do it effectively?](/content/video/why-use-tv-to-prospect-for-new-potential-customers-how-do-you-do-it-effectively/index.html) Discover how TV advertising is transforming into a strategic tool for guiding viewers from their screens to digital engagement with brands. #### What are 3-5 best practices when using TV to acquire new customers? [What are 3-5 best practices when using TV to acquire new customers?](/content/video/what-are-3-5-best-practices-when-using-tv-to-acquire-new-customers/index.html) Discover the key to successful campaign tracking and immediate business outcomes in our latest video, where we delve into the essentials of monitoring ad performance and acquisition.