# Upfront vs. data-driven approach for pharma marketers

[Pharmaceutical Marketing Series](/content/videos-and-playlists/pharmaceutical-marketing-series/index.html)

### Overview
In today’s complex, fast-moving ad industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV, Streaming and Gaming. Simulmedia is a New York based technology company for advertisers and agencies founded in 2008. Its Performance TV(R) products - powered by its patented, AI-driven TV+(R) analytic and activation platform - deliver high performance targeted video ad campaigns across all streaming and linear TV channels for more than 100 top brands.

Independent studies show that Simulmedia campaigns regularly deliver 30-100% higher ROI than conventionally planned and targeted campaigns. This is why Simulmedia is alone guaranteeing the performance of its campaigns, whether the desired outcome is reach, custom targeting or ROI.

### Video Links
1. [Upfront vs. data-driven approach for pharma marketers](https://www.youtube.com/watch?v=EEESBlgPdCs) - Duration: 35:39
   - **Adweek Webinar**: [ReTHINK TV: Balance Brand and Performance to Maximize ROI](https://www.youtube.com/watch?v=fuT2MFfOJdM&feature=endscreen)  
   - **How do you measure attribution effectively?**: [Watch here](https://www.youtube.com/watch?v=mAxsRWmgmzg&feature=endscreen)
   - **Best way for pharma to target audiences on TV**: [Watch here](https://www.youtube.com/watch?v=v_vxtWo46gw&feature=endscreen)
   - **What's the best strategy to build an audience using both linear and streaming?**: [Watch here](https://www.youtube.com/watch?v=y2GW3zvoTQs&feature=endscreen)
   - **Top 3 ways to leverage both TV and CTV**: [Watch here](https://www.youtube.com/watch?v=CGNDT58Npds&feature=endscreen)
   - **How to maximize marketing funnel for prescription advertising?**: [Watch here](https://www.youtube.com/watch?v=E2heiql3_NE&feature=endscreen)
   - **How to use data to target pharma audiences on linear TV**: [Watch here](https://www.youtube.com/watch?v=nTSZdZigks8&feature=endscreen)
   - **The most important trends in CTV**: [Watch here](https://www.youtube.com/watch?v=LRyHRHKfrNk&feature=endscreen)

### Conclusion
What are the differences between upfront and data-driven approaches? Find out from Jason Wittmer, Account Executive at Simulmedia.