Upfront vs. data-driven approach for pharma marketers

Overview

In today’s complex, fast-moving ad industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV, Streaming and Gaming. Simulmedia is a New York based technology company for advertisers and agencies founded in 2008. Its Performance TV(R) products - powered by its patented, AI-driven TV+(R) analytic and activation platform - deliver high performance targeted video ad campaigns across all streaming and linear TV channels for more than 100 top brands.

Independent studies show that Simulmedia campaigns regularly deliver 30-100% higher ROI than conventionally planned and targeted campaigns. This is why Simulmedia is alone guaranteeing the performance of its campaigns, whether the desired outcome is reach, custom targeting or ROI.

Video Links

Upfront vs. data-driven approach for pharma marketers - Duration: 35:39
- Adweek Webinar: ReTHINK TV: Balance Brand and Performance to Maximize ROI
- How do you measure attribution effectively?: Watch here
- Best way for pharma to target audiences on TV: Watch here
- What's the best strategy to build an audience using both linear and streaming?: Watch here
- Top 3 ways to leverage both TV and CTV: Watch here
- How to maximize marketing funnel for prescription advertising?: Watch here
- How to use data to target pharma audiences on linear TV: Watch here
- The most important trends in CTV: Watch here

Conclusion

What are the differences between upfront and data-driven approaches? Find out from Jason Wittmer, Account Executive at Simulmedia.