# The most important trends in CTV In today’s complex, fast-moving ad industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV, Streaming and Gaming. Simulmedia is a New York based technology company for advertisers and agencies founded in 2008. Its Performance TV(R) products - powered by its patented, AI-driven TV+(R) analytic and activation platform - deliver high performance targeted video ad campaigns across all streaming and linear TV channels for more than 100 top brands like Disney, Experian, MassMutual and Choice Hotels. Independent studies show that Simulmedia campaigns regularly deliver 30-100% higher ROI than conventionally planned and targeted campaigns. This is why Simulmedia is alone guaranteeing the performance of its campaigns, whether the desired outcome is reach, custom targeting or ROI. 9 videos [The most important trends in CTV](https://www.youtube.com/watch?v=LRyHRHKfrNk) [Simulmedia](https://www.youtube.com/channel/UCCp4_sxb4sKy2GBsqPods3A) [3:20](https://www.youtube.com/watch?v=CGNDT58Npds&feature=endscreen) **Top 3 ways to leverage both TV and CTV** 1 year ago [35:39](https://www.youtube.com/watch?v=fuT2MFfOJdM&feature=endscreen) **Adweek Webinar "ReTHINK TV: Balance Brand and Performance to Maximize ROI"** 1 year ago [2:19](https://www.youtube.com/watch?v=lHNAPLHbmvM&feature=endscreen) **How are new technologies shaping CTV?** 1 year ago [2:34](https://www.youtube.com/watch?v=mB1SelbnRGY&feature=endscreen) **Broad economic trends. More investment in advertising** 1 year ago [2:37](https://www.youtube.com/watch?v=y2GW3zvoTQs&feature=endscreen) **What's the best strategy to build an audience using both linear and streaming?** 1 year ago [1:51](https://www.youtube.com/watch?v=Sn7uBkENMRE&feature=endscreen) **Interactivity and ad length in CTV** 1 year ago [2:45](https://www.youtube.com/watch?v=aomBSvybs_o&feature=endscreen) **What's the best way to market a pharma drug based on its lifecycle?** 1 year ago [2:15](https://www.youtube.com/watch?v=P7dj0XAanU0&feature=endscreen) **CTV for small businesses** 1 year ago [2:09](https://www.youtube.com/watch?v=ucpNoTS8bVc&feature=endscreen) **From content to data: The new king of marketing?** 1 year ago [1:52](https://www.youtube.com/watch?v=BucRw558UsU&feature=endscreen) **Solutions for regional businesses’ CTV ads** 1 year ago [1:50](https://www.youtube.com/watch?v=Uks6rrn-bGY&feature=endscreen) **AI-powered tools for ad creation** 1 year ago [2:27](https://www.youtube.com/watch?v=v_vxtWo46gw&feature=endscreen) **Best way for pharma to target audiences on TV** 1 year ago Dave Morgan, Simulmedia CEO talks about key CTV trends that defined 2024, and which will carry into 2025. ## Playing Next **How are new technologies shaping CTV?** ## Other videos in CTV Trends series Playing now [The most important trends in CTV](/content/video/the-most-important-trends-in-ctv/index.html) Trends that defined 2024, and which will carry into 2025 short Video [How are new technologies shaping CTV?](/content/video/how-are-new-technologies-shaping-ctv/index.html) What technologies had the biggest impact on CTV in 2024 short Video [Interactivity and ad length in CTV](/content/video/interactivity-and-ad-length-in-ctv/index.html) The most popular ad formats for 2024 and 2025 short Video [Broad economic trends. More investment in advertising](/content/video/broad-economic-trends-more-investment-in-advertising/index.html) How will economic factors impact CTV in 2025? short Video [Data-driven marketing: What brands need to know to succeed in TV in 2025](/content/video/data-driven-marketing-what-brands-need-to-know-to-succeed-in-tv-in-2025/index.html) Insights about data-driven marketing short Video [From content to data: The new king of marketing?](/content/video/from-content-to-data-the-new-king-of-marketing/index.html) Is there a shift from "Content Being King" to "Data Being King? short Video [Top 3 ways to leverage both TV and CTV](/content/video/top-3-ways-to-leverage-both-tv-and-ctv/index.html) What are the top 3 ways to leverage both TV and CTV in 2025? short Video [CTV for small businesses](/content/video/ctv-for-small-businesses/index.html) How can small businesses incorporate CTV into their media plans? short Video [Solutions for regional businesses’ CTV ads](/content/video/solutions-for-regional-businesses-ctv-ads/index.html) Is CTV effective for regional businesses? short Video [AI-powered tools for ad creation](/content/video/ai-powered-tools-for-ad-creation/index.html) How AI can help in case if a small business doesn’t have a creative team to produce TV ads?