# How do new innovations and technology affect TV today?

## Playing Next

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**What are some things that most brands don’t understand or realize about linear TV?**  
[Watch here](/content/video/what-are-some-things-that-most-brands-don-t-understand-or-realize-about-linear-tv/index.html)  
Discover how the fusion of AI, big data, and software advancements has revolutionized TV advertising, making it more real-time and impactful for businesses.

### Other videos in Data-driven linear series

[History of linear TV advertising](/content/video/history-of-linear-tv-advertising/index.html)  
Trace the transformation of TV advertising from strategic, yet inefficient plans to today's precise, data-optimized campaigns.

[What are the advantages of TV advertising over other traditional and digital channels?](/content/video/what-are-the-advantages-of-tv-advertising-over-other-traditional-and-digital-channels/index.html)  
Discover the Power of TV Advertising.

[What are some of the pros and cons of advertising on TV?](/content/video/what-are-some-of-the-pros-and-cons-of-advertising-on-tv/index.html)  
Discover the unparalleled advantages and disadvantages of advertising on linear TV.

[When should advertisers consider advertising on TV? What questions should they ask themselves?](/content/video/when-should-advertisers-consider-advertising-on-tv-what-questions-should-they-ask-themselves/index.html)

[What is remnant advertising, and how is it different from the scatter market inventory?](/content/video/what-is-remnant-advertising-and-how-is-it-different-from-the-scatter-market-inventory/index.html)

Dive into the world of remnant advertising, the unsold ad inventory beyond upfront and scatter markets.

[What are the major differences between buying in the upfronts versus the scatter market?](/content/video/what-are-the-major-differences-between-buying-in-the-upfronts-versus-the-scatter-market/index.html)

Dive into the world of TV advertising with our expert breakdown of the Upfront and Scatter marketplaces.