# Frequency in connected TV

What are the pros of this metric? How can advertisers find the optimal frequency to build brand awareness without annoying viewers?

## Other videos in CTV metrics series

[CPM Cost per Thousand Impressions in connected TV](/content/video/cpm-cost-per-thousand-impressions-in-connected-tv/index.html)

What is CPM (Cost per Thousand Impressions) in connected TV?

[CPA Cost Per Action in connected TV](/content/video/cpa-cost-per-action-in-connected-tv/index.html)

What is CPA (cost per action) in connected TV?

[Unique Reach in connected TV](/content/video/unique-reach-in-connected-tv/index.html)

What is unique reach in connected TV?

[CPR (Cost per Unique Reach) in connected TV](/content/video/cpr-cost-per-unique-reach-in-connected-tv/index.html)

What is CPR (Cost per unique reach) in connected TV?

[ROAS (Return on Ad Spend) in connected TV](/content/video/roas-return-on-ad-spend-in-connected-tv/index.html)

What is ROAS (Return on Ad Spend) in connected TV?

[Conversion Rate in connected TV](/content/video/conversion-rate-in-connected-tv/index.html)

What is Conversion Rate in connected TV?

[Frequency in connected TV](/content/video/frequency-in-connected-tv/index.html)

What is frequency in connected TV?