# Focus on Unique Users

[Best Practices with CTV metrics](/content/videos-and-playlists/best-practices-with-ctv-metrics/index.html)

Focus on Unique Users in Connected TV - YouTube  
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AI-powered tools for ad creation

Solutions for regional businesses’ CTV ads

[Focus on Unique Users in Connected TV](https://www.youtube.com/watch?v=m0erPLqO7D0) [Simulmedia](https://www.youtube.com/channel/UCCp4_sxb4sKy2GBsqPods3A)

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How can unique user data be leveraged to improve audience targeting and reduce churn?

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**Experiment with Creatives**

## Other videos in Best Practices with CTV metrics

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[Concentrate on Big Screens](/content/video/concentrate-on-big-screens/index.html)  
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[Focus on Unique Users](/content/video/focus-on-unique-users/index.html)  
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How to calculate the optimal frequency for driving conversions without overexposing the audience?

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[Halo Effect in Connected TV](/content/video/halo-effect-in-connected-tv/index.html)  
How can advertisers effectively isolate the lift and impact of CTV advertising, considering its halo effect on other channels?
