# Experiment with Creatives

[Best Practices with CTV metrics](/content/videos-and-playlists/best-practices-with-ctv-metrics/index.html)

Experiment with Creatives in Connected TV - YouTube

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SimulmediaIn today’s complex, fast-moving ad industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV, Streaming and Gaming. Simulmedia is a New York based technology company for advertisers and agencies founded in 2008. Its Performance TV(R) products - powered by its patented, AI-driven TV+(R) analytic and activation platform - deliver high performance targeted video ad campaigns across all streaming and linear TV channels for more than 100 top brands like Disney, Experian, MassMutual and Choice Hotels. Independent studies show that Simulmedia campaigns regularly deliver 30-100% higher ROI than conventionally planned and targeted campaigns. This is why Simulmedia is alone guaranteeing the performance of its campaigns, whether the desired outcome is reach, custom targeting or ROI.

## AI-powered tools for ad creation

[Experiment with Creatives in Connected TV](https://www.youtube.com/watch?v=brCbw7ptScU) [Simulmedia](https://www.youtube.com/channel/UCCp4_sxb4sKy2GBsqPods3A)

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