# Concentrate on Big Screens

[Best Practices with CTV metrics](/content/videos-and-playlists/best-practices-with-ctv-metrics/index.html)

Concentrate on Big Screens for Connected TV ads - YouTube

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Simulmedia In today’s complex, fast-moving ad industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV, Streaming and Gaming. Simulmedia is a New York based technology company for advertisers and agencies founded in 2008. Its Performance TV(R) products - powered by its patented, AI-driven TV+(R) analytic and activation platform - deliver high performance targeted video ad campaigns across all streaming and linear TV channels for more than 100 top brands like Disney, Experian, MassMutual and Choice Hotels. Independent studies show that Simulmedia campaigns regularly deliver 30-100% higher ROI than conventionally planned and targeted campaigns. This is why Simulmedia is alone guaranteeing the performance of its campaigns, whether the desired outcome is reach, custom targeting or ROI.

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[Concentrate on Big Screens for Connected TV ads](https://www.youtube.com/watch?v=47pSoDZRJUw) [Simulmedia](https://www.youtube.com/channel/UCCp4_sxb4sKy2GBsqPods3A)

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[35:39](https://www.youtube.com/watch?v=fuT2MFfOJdM&feature=endscreen)

[**Adweek Webinar "ReTHINK TV: Balance Brand and Performance to Maximize ROI"** 
1 year ago](https://www.youtube.com/watch?v=fuT2MFfOJdM&feature=endscreen)

[2:19](https://www.youtube.com/watch?v=lHNAPLHbmvM&feature=endscreen)

[**How are new technologies shaping CTV?** 
1 year ago](https://www.youtube.com/watch?v=lHNAPLHbmvM&feature=endscreen)

[3:20](https://www.youtube.com/watch?v=CGNDT58Npds&feature=endscreen)

[**Top 3 ways to leverage both TV and CTV** 
1 year ago](https://www.youtube.com/watch?v=CGNDT58Npds&feature=endscreen)

[1:51](https://www.youtube.com/watch?v=Sn7uBkENMRE&feature=endscreen)

[**Interactivity and ad length in CTV** 
1 year ago](https://www.youtube.com/watch?v=Sn7uBkENMRE&feature=endscreen)

[1:49](https://www.youtube.com/watch?v=ZZGCjnekiRQ&feature=endscreen)

[**Halo Effect in Connected TV** 
1 year ago](https://www.youtube.com/watch?v=ZZGCjnekiRQ&feature=endscreen)

Why prioritize big screens over other devices for CTV ads? Find out from this video.

## Playing Next

**Focus on Unique Users**](/content/video/focus-on-unique-users/index.html)

## Other videos in Best Practices with CTV metrics

[Viewing Habits of your Strategic Audience](/content/video/viewing-habits-of-your-strategic-audience/index.html)

Identify your strategic audience

[Concentrate on Big Screens](/content/video/concentrate-on-big-screens/index.html)

Why to concentrate on big screens?

[Focus on Unique Users](/content/video/focus-on-unique-users/index.html)

Best practices for using unique user data to understand audience diversity and personalize content

[Experiment with Creatives](/content/video/experiment-with-creatives/index.html)

The importance of video length and format in OTT advertising

[Optimal Frequency of Connected TV Ad](/content/video/optimal-frequency-of-connected-tv-ad/index.html)

How to calculate the optimal frequency for driving conversions without overexposing the audience?

[Halo Effect in Connected TV](/content/video/halo-effect-in-connected-tv/index.html)

How can advertisers effectively isolate the lift and impact of CTV advertising, considering its halo effect on other channels?