Behind the magic. A Look into TV+’ AI-powered backend. Audience builder

In today’s complex, fast-moving ad industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV, Streaming, and Gaming. Simulmedia is a New York-based technology company for advertisers and agencies founded in 2008. Its Performance TV(R) products - powered by its patented, AI-driven TV+(R) analytic and activation platform - deliver high-performance targeted video ad campaigns across all streaming and linear TV channels for more than 100 top brands like Disney, Experian, MassMutual, and Choice Hotels. Independent studies show that Simulmedia campaigns regularly deliver 30-100% higher ROI than conventionally planned and targeted campaigns. This is why Simulmedia is alone guaranteeing the performance of its campaigns, whether the desired outcome is reach, custom targeting, or ROI.

AI-powered tools for ad creation

Find out how to use the Audience Builder for precise audience targeting, creating a strategic television audience based on specific metrics. This highlights Hub's advanced capabilities in optimizing audience segmentation and improving campaign effectiveness.

Other videos in TV+ Overview

Behind the magic. A Look into TV+’ AI-powered backend. Order Manager

Mike Bonomo, who helps brands optimize their media budgets for TV and CTV, introduces Order Manager.

Behind the magic. A Look into TV+’ AI-powered backend. Audience builder
Michael Bonomo, Associate Director of the Client Success Team at Simulmedia, introduces Hub, an internal platform that powers TV advertising campaigns.

Behind the magic. A Look into TV+’ AI-powered backend. Plan builder
Michael Bonomo, Associate Director of the Client Success Team at SimulMedia, introduces the Plan Builder tool, revolutionizing TV media planning.