Video on Demand (VOD) is a technology that allows viewers to watch video content whenever they choose, rather than at a scheduled broadcast time. Users select and stream movies, TV shows, or other content instantly through internet-connected devices.

### Target the Right Audience, Grow Your Business

TV+ lets you run VOD campaigns across AVOD and CTV platforms with precise audience targeting and real-time measurement.

## How VOD Works

VOD systems stream content via internet connection through:

- Set-top boxes
- [Smart TVs](/content/tv-advertising-glossary/what-is-a-smart-tv/index.html) and streaming devices ( [Roku](/content/tv-advertising-glossary/what-is-roku/index.html), Apple TV, Amazon Fire)
- Computers and mobile devices

TV service providers select available content and determine rental period lengths. Unlike traditional linear TV where content airs at specific times, VOD allows users to pick content at the program level with full playback control (pause, rewind, fast-forward).

## Three Types of VOD

### AVOD (Advertising-Supported Video on Demand)

Free streaming services funded entirely by advertising. Examples: Tubi, Pluto TV

Read more about [AVOD](/content/tv-advertising-glossary/what-is-avod/index.html)

### SVOD (Subscription Video on Demand)

Platforms charging monthly or annual subscription fees. Examples: Netflix, Disney+, HBO Max. Some offer ad-supported tiers at lower prices.

Read more about [SVOD](/content/tv-advertising-glossary/what-is-svod/index.html)

### TVOD (Transactional Video on Demand)

Pay-per-view model where users pay one-time fees for individual content. Examples: Apple TV rentals, Amazon Prime Video rentals.

Read more about [TVOD](/content/tv-advertising-glossary/what-is-tvod/index.html)

## VOD Advertising

VOD advertising, particularly on AVOD platforms, reaches audiences who are highly engaged with content they actively choose to consume. VOD viewers watch more television than average and are more likely to engage with relevant advertising due to self-selection bias. Modern [CTV advertising platforms](/content/platform/ctv-advertising-platform/index.html) enable advertisers to plan, buy, and measure campaigns across AVOD programming alongside traditional linear TV.