### A

- [ACR (Automatic Content Recognition)](/content/tv-advertising-glossary/automatic-content-recognition/index.html)  
- [Addressable TV Advertising](/content/tv-advertising-glossary/addressable-tv-advertising/index.html)  
- [Advanced Audiences](/content/tv-advertising-glossary/advanced-audiences/index.html)  
- [Advanced TV](/content/tv-advertising-glossary/what-is-advanced-tv/index.html)  
- [Audience Deficiency Unit (ADU)](/content/tv-advertising-glossary/what-is-an-audience-deficiency-unit/index.html)  
- [AVOD (Advertising-Supported Video on Demand)](/content/tv-advertising-glossary/what-is-avod/index.html)

### B

- [Brandformance](/content/tv-advertising-glossary/what-is-brandformance/index.html)

### C

- [Convergent TV](/content/tv-advertising-glossary/what-is-converged-tv/index.html)  
- [CPCV (Cost per completed view)](/content/tv-advertising-glossary/cpcv-cost-per-completed-view/index.html)  
- [CPM (Cost Per Thousand)](/content/tv-advertising-glossary/what-is-cpm-in-tv-advertising/index.html)  
- [CPRP (Cost Per Reach Point)](/content/tv-advertising-glossary/cost-per-reach-point/index.html)  
- [CPV (Cost Per View)](/content/tv-advertising-glossary/what-is-cpv/index.html)  
- [CTV (Connected TV)](/content/tv-advertising-glossary/connected-tv/index.html)

### D

- [Data-driven Linear](/content/tv-advertising-glossary/what-is-data-driven-linear-tv/index.html)  
- [DSP (Demand-Side Platform)](/content/tv-advertising-glossary/what-is-dsp/index.html)

### F

- [FAST (Free Ad-Supported Streaming TV)](/content/tv-advertising-glossary/what-is-fast/index.html)

### G

- [GRP (Gross Rating Point)](/content/tv-advertising-glossary/gross-rating-point/index.html)

### H

- [Halo Effect](/content/tv-advertising-glossary/what-is-the-halo-effect/index.html)

### I

- [Impression](/content/tv-advertising-glossary/what-is-an-impression-in-tv-advertising/index.html)

### M

- [Media Buying](/content/tv-advertising-glossary/what-is-media-buying/index.html)  
- [Media Planning](/content/tv-advertising-glossary/what-is-media-planning/index.html)  
- [MVPD (Multichannel Video Programming Distributor)](/content/tv-advertising-glossary/multichannel-video-programming-distributor/index.html)

### O

- [OTT (Over The Top)](/content/tv-advertising-glossary/what-is-ott-advertising/index.html)

### P

- [Programmatic Advertising](/content/tv-advertising-glossary/what-is-programmatic-advertising/index.html)  
- [Prospecting](/content/tv-advertising-glossary/what-is-prospecting-in-advertising/index.html)

### R

- [Rating](/content/tv-advertising-glossary/what-is-rating-in-advertising/index.html)  
- [Reach](/content/tv-advertising-glossary/what-is-reach-in-advertising/index.html)  
- [Remnant Advertising](/content/tv-advertising-glossary/what-is-remnant-advertising/index.html)  
- [Retargeting](/content/tv-advertising-glossary/what-is-ctv-retargeting/index.html)

### S

- [Scatter Market](/content/tv-advertising-glossary/scatter-market/index.html)  
- [Share](/content/tv-advertising-glossary/what-does-mean-share-tv-ratings/index.html)  
- [SSP (Supply-Side Platform)](/content/tv-advertising-glossary/what-is-a-ssp/index.html)  
- [Streaming Service](/content/tv-advertising-glossary/what-is-a-streaming-service/index.html)  
- [Streaming TV Advertisement](/content/tv-advertising-glossary/streaming-tv-advertisiment/index.html)  
- [SVOD (Subscription Video on Demand)](/content/tv-advertising-glossary/what-is-svod/index.html)

### T

- [TV Attribution](/content/tv-advertising-glossary/tv-attribution/index.html)  
- [TV Everywhere (TVE)](/content/tv-advertising-glossary/tv-everywhere-tve/index.html)  
- [TVOD (Transactional Video on Demand)](/content/tv-advertising-glossary/what-is-tvod/index.html)

### U

- [Upfront](/content/tv-advertising-glossary/upfront-advertising-tv/index.html)

### V

- [vMVPD (Virtual Multichannel Video Programming Distributor)](/content/tv-advertising-glossary/what-is-a-vmvpd/index.html)  
- [VOD (Video on Demand)](/content/tv-advertising-glossary/video-on-demand/index.html)