TV Advertising Glossary

A

• ACR (Automatic Content Recognition)
• Addressable TV Advertising
• Advanced Audiences
• Advanced TV
• Audience Deficiency Unit (ADU)
• AVOD (Advertising-Supported Video on Demand)

B

• Brandformance

C

• Convergent TV
• CPCV (Cost per completed view)
• CPM (Cost Per Thousand)
• CPRP (Cost Per Reach Point)
• CPV (Cost Per View)
• CTV (Connected TV)

D

• Data-driven Linear
• DSP (Demand-Side Platform)

F

• FAST (Free Ad-Supported Streaming TV)

G

• GRP (Gross Rating Point)

H

• Halo Effect

I

• Impression

M

• Media Buying
• Media Planning
• MVPD (Multichannel Video Programming Distributor)

O

• OTT (Over The Top)

P

• Programmatic Advertising
• Prospecting

R

• Rating
• Reach
• Remnant Advertising
• Retargeting

S

• Scatter Market
• Share
• SSP (Supply-Side Platform)
• Streaming Service
• Streaming TV Advertisement
• SVOD (Subscription Video on Demand)

T

• TV Attribution
• TV Everywhere (TVE)
• TVOD (Transactional Video on Demand)

U

• Upfront

V

• vMVPD (Virtual Multichannel Video Programming Distributor)
• VOD (Video on Demand)