Linear TV Advertising Platform - Simulmedia's TV+

TV Advertising Platform

Find your high-response strategic audience

Marketers that rely on index-based buying often achieve more frequency and limited reach. TV+Ⓡ harnesses the power of big data and AI to forecast what, where, and when their strategic audiences will watch in the future and build a plan to maximize reach as cost-efficiently as possible through data-driven linear TV buying strategies. TV+ is the only TV advertising platform that leverages AI to plan, activate, and measure linear TV campaigns.

Find strategic audiences with precision, efficiency, speed, and certainty on TV+Ⓡ

A more efficient audience-based approach

Index-based age + gender buying is inefficient and leads to over-frequency and limited reach. TV+ is the only TV advertising platform that provides the surgical precision to cherry-pick spots (down to the minute) where strategic audiences are on a national scale. We go beyond age and gender demos to target and maximize unduplicated reach of each campaign's strategic audience and find them in the most efficient way on TV.

Guaranteed and optimal inventory

Our unique Linear TV Ad platform analyzes past audience-viewing behavior and inventory supply dynamics on linear TV to recommend the most efficient media plan that optimizes reach and minimizes frequency. We guarantee to reach the impression targets outlined in our proposals so that marketers don’t have to worry about missing campaign targets.

Simple and nimble TV buying

TV+ streamlines linear TV buying, enabling us to traffic and launch campaigns in as little as three days. The flexibility of the TV+ platform enables us to quickly deliver bespoke scenarios based on client-specific needs and changing market conditions.

More transparent than anyone else

Tired of asking for reports that don’t give enough detail? We make TV+ near real-time campaign results available anytime through the intuitive, interactive, and personalized TV+ Reporting Hub, which provides a holistic view of each campaign’s linear components (including networks, channels, dayparts, and creative).

Predict the best place and time to reach target audiences on linear TV

Let big data inform every media decision. TV+Ⓡ ingests over 2B viewership events daily across 100M+ households to build the industry’s most comprehensive person-level Viewership Graph. Our Viewership Graph powers patented predictive algorithms to maximize the reach of campaigns while managing frequency. In other words, marketers can get advertising messages to their strategic audience with the most efficient media plan possible.

Know where your strategic audience will be on TV

See what web and app visitors are watching on TV

Want to know the TV viewing habits of visitors engaging with your digital properties to inform the media plan? Just place a small piece of code on the website and start receiving insights about visitors’ TV-viewing behavior, including their top shows, genres, and networks.

Benchmark prior campaign performance against competitors

TV+ Market Insights allow marketers to compare their campaign's strategic audience reach to their competitors. They can even contrast cost-per-reach to determine each campaign's cost-efficiency.

TV+ Media Reports allow them to dig into competitors’ campaigns and see which networks and programs deliver the greatest unduplicated reach while minimizing over-frequency. These views provide the insights needed to improve media plans with confidence.

Build Unique Strategic Audiences

Each brand is unique – and so is its target audience! Using only gender and age demographics to define target audiences leads to waste: these campaigns end up reaching many people who aren’t interested and find the message irrelevant.

TV+, and its integration with Nielsen/MRI and Experian audiences, gives access to thousands of audience pools. Precision-target strategic audiences by their hobbies, interests, brand affinities, purchase behavior, ownership, lifestyle, habits, and more.

Create the optimal TV media plan

TV+ brings data science and programmatic linear TV capabilities together for advanced planning to TV media planning and buying by fusing audience behaviors with inventory-supply dynamics and parameters like budget, timeframe, and network restrictions, TV+ constructs the single best plan. Once the plan gets approved, our team speedily handles execution through automated integrations with 150+ networks.

Get holistic and transparent measurement

To optimize linear TV ad campaigns, marketers need to get granular measurements to pinpoint what’s working and what’s not. TV+ provides real-time reporting at the most granular level – by network/publisher, program, daypart, and day of the week – with complete transparency into all key performance metrics for both in-flight and completed TV campaigns, including how their advertising is driving web visits, app installs, and more.

Measure attributed engagement

When advertising on TV, marketers often see a spike in traffic or lower-funnel events on their website. TV+ ties the airings of the brand’s spots with surges in traffic or actions. Using time-based correlation, we can attribute outlier spikes of traffic and actions above a baseline to specific linear campaign airings.

Extend the reach of direct buys

Worried that an existing direct media buy won’t reach enough of your target audience? Through TV+, we dramatically expand the on-target incremental reach of direct buys with a complementary media buy. TV+ Holistic Reporting shows the performance of your direct buy side-by-side with the Simulmedia buy.

Flexible, automated buying through integrations with the top TV networks

Activation Options for All Your Needs

Say goodbye to TV’s black box

The TV+ Advertising Platform allows brands and agencies to expand beyond inefficient upfront or index-based buying and move towards AI-powered audience-based buying. With TV+, marketers have the granular data to know exactly what’s driving more incremental reach, engagement, and outcomes from their TV buys.

FAQ

Is Linear TV Advertising Still Relevant?

Yes, it works — and it works exceptionally well. Despite the downtrend in traditional TV, 70% of U.S. households still subscribe to cable or satellite TV, generating six times as many ad impressions as Connected TV, according to eMarketer. For industries like pharma, Linear TV remains indispensable, offering unmatched reach and reliability for building brand awareness.

How Much Does It Cost to Advertise on Linear TV?

The cost of TV advertising could be very different depending on the platform, time slot, and audience. For instance, advertising on cable networks can start at approximately $20,000. At the same time, national TV slots during prime time can exceed $500,000, according to Nielsen. For large corporations, ad production budgets may seem unlimited, but this doesn't mean smaller enterprises can't compete. With smart planning, even small businesses can make a mark on TV.

How to Choose Linear TV Buying Software

First things first—you need to set clear goals for your campaigns. Are you aiming to boost general brand awareness, or do you want to target a specific audience segment that could become your customers? Once your objectives are defined, establish measurement metrics and KPIs such as CPM, frequency, and other performance indicators to ensure success.