In Game Advertising Platform with PlayerWON

Extend Your Reach to the Most Passionate Audiences in Media

Connect your campaigns to highly engaged players inside their favorite games and reward them for interacting with your brand-sponsored video advertisements.

From boosting brand recognition to driving conversions, in-game advertising is proving to be a powerful tool for businesses aiming to stay ahead.

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High-Quality Video Ads

A fully immersive, sound-on experience that’s commensurate with the big-screen environments gamers are enjoying, which drives unprecedented engagement.

Reward-Based Format

After choosing to view an ad to completion, gamers earn immediate rewards in return for their time and attention, generating positive brand sentiment.

Comprehensive Campaign Management

Seamless campaign activation, management and reporting to make it easier to reach gamers by advertising on gaming platforms inside their favorite games.

Our Gaming Partners

We enable rewarded and sponsored videos for the heavyweights of the console and desktop gaming industry

Monthly active users

Video completion rate

Of audience is A18-34

Of audience cannot be reached on linear or CTV

The Only Audience in Media That’s Paying 100% Attention

When gamers are in front of their big TV or PC screens with controllers in hand, they’re definitely not multitasking. That makes players ideal for brands to engage with, and PlayerWON is the only viable means to reach and reward them through video game ads.

The PlayerWON Rewarded Video Experience

How we bring entertaining, full-screen sponsored brand video to free-to-play (F2P) console and PC games that complements—not competes with—gameplay.

Fully Opt-In

Players are in full control of whether or not they view sponsored videos in return for valuable in-game rewards. They can choose to exit the video at any time.

Respects Game Flow

Optimized delivery of sponsored video gives players a way to utilize downtime in between matches, inside the game queue and in other spaces where they’re already engaged.

Relevant & Responsible

Sponsored videos feature entertaining, high-quality, fully immersive brand messaging about trusted products and services that matter to gamers.

Instantly Rewarding

If players choose to watch sponsored videos to completion, they earn valuable rewards to use in-game immediately and long-term.

Had more positive views of the brand after viewing in-game ads

Interacted with the brand after seeing the ad

Increase in brand rating and purchase consideration

In-Game Ads Drive Brand Metrics

The results are in and they’re phenomenal: players love earning rewards and unlocking free content in return for watching in-game ads.

Reach high-response strategic audiences across linear TV, CTV, and games

Linear TV

With TV+, we leverage data science to help clients reach linear TV audiences with optimal efficiency.

Connected TV

With TV+®, we help clients reach streamers and drive better outcomes on connected TV.

Cross-channel TV

With TV+®, we help clients holistically find their strategic audience wherever they are watching TV.

Games

With TV+®, we help clients extend reach to the most elusive audience in media with sponsored, in-game video.

Featured Resources

Reach and Reward: How Brands Can Win With Gamers

Our video game advertising playbook outlines how brands can successfully engage with the highly valuable gaming audience with TV-quality creative.

The New Currency for Video Games

There is only one advertising model that recognizes players as true contributors to game economies, turning their time and attention into a valuable currency for them to “spend” on…

Advergaming 2.0 & the Metaverse

Thanks to the success of “Vans World,” we may soon see an explosion of high-quality game experiences brought to players for free, courtesy of brands, on metaverse platforms like Ro…

FAQ

What is in-game advertising?

In-game advertising refers to ads that are integrated into the game’s experience. The ad could be run on different gaming platforms—mobile, PC, console, and even TV. The ad can be integrated in various ways, such as billboards, branded items, or sponsorships embedded in the 3D environment. These ads enhance realism and engagement without disrupting gameplay.

Ads in video games are a win-win strategy for both - developers as they get a crucial monetization tool and advertisers as they receive an immersive way to reach engaged audiences.

What is the in-game advertising opportunity for brands?

Video games stand out as one of the only fully interactive media, engaging users in ways that passive formats like music and video cannot. Players are deeply immersed, whether exploring fantasy worlds solo or socializing with friends via headsets.

This high level of focus makes in-game advertising a powerful opportunity for brands.

Unlike other media, where ads can be ignored, gaming commands full attention. The speaker illustrates this with a relatable example—interrupting a child’s game is nearly impossible. This intense engagement creates a unique potential for brands to seamlessly integrate into gameplay, enhancing experiences while driving impactful advertising results.

Want to learn more?

Whether you’re an advertiser wanting to learn more about in-game advertising or a developer looking to boost player engagement and increase revenue, reach out and we’ll be in touch soon.