CTV Advertising Platform for verified reach, less waste, proven results.

Simulmedia’s TV+ CTV advertising Platform allows you to plan, activate, measure, and optimize CTV campaigns across major streaming apps.

CTV That Performs: Our 4 Core Advantages

• Turn every CTV impression into measurable business impact with precision targeting, continuous optimization, transparent attribution, and premium inventory at scale.

CTV Campaign Optimization

Simulmedia applies spot-level forecasts and automated optimization to continuously reallocate CTV spend to the dayparts, publishers, and creatives that drive measurable lift while controlling duplication and frequency — in short, real CTV strategy optimization that improves business outcomes, not just impressions.

Proof: Our patented forecast + plan engine delivers 92%+ spot-level accuracy and clears 97% of placements on first ask.

Household-Level Audience Targeting

Simulmedia matches viewership signals to privacy-safe household data to enable precise CTV targeting and activation across the top CTV platforms, concentrating spend on the viewers most likely to convert. That household-level approach improves reach economics and reduces waste.

Proof: Data-driven TV strategies can deliver 20–30% more reach per dollar, and our forecasts are anchored in a 100M+ household viewership graph with verified delivery guarantees for managed campaigns.

Full-Funnel Attribution & Real-Time Reporting

Simulmedia runs incremental lift studies, UTM-level analyses, and Halo Effect measurement to link verified CTV exposure to downstream lifts in search, social, retail, and conversions — delivering auditable, real-time reports that rank among the best available CTV advertising measurement.

Proof: Client incrementality work demonstrates large cross-channel uplifts (for example, a 308% average incremental lift for one of the brands that worked with us) and strong first-exposure conversion gains (a 102% lift from 0 → 1 exposures).

Premium Streaming Inventory Access

Simulmedia combines direct integrations and programmatic supply to secure premium, brand-safe streaming placements — including entertainment inventory that widens reach efficiently and smooths frequency across linear and streaming buys. That premium access helps brands capture unduplicated reach at attractive economics.

Proof: The platform activates across 250+ linear networks and streaming publishers, and entertainment programming can deliver roughly 50% lower CPMs than comparable sports while reaching ~70% of sports audiences.

Manage the consequences of fragmentation

Working with multiple DSPs to access exclusive inventory from different walled gardens leads to over-frequency and unreconciled metrics. But these problems can become a thing of the past. With the TV+ Connected TV Platform, receive unified, de-duplicated impression and frequency metrics, determine the optimal frequency to maximize outcomes, and manage buys to prevent wasting spend on the CTV over-frequency that annoys audiences.

Finally, an advertising platform purpose-built for Connected TV

• We leverage a platform whose workflows, dashboards, algorithms, and patented analytics are designed specifically for the CTV world to plan, activate, and measure every CTV campaign.

But that’s not all. You won’t be alone on your way. Our team of experts knows everything about Connected TV advertising and will provide support at every step.

Full-Service CTV Planning

Simulmedia builds a single plan across all CTV publishers, forecasting at the spot level, pricing placements by audience value, and designing unduplicated reach and frequency that map to your business KPIs. Our planning is powered by a 100M+ household viewership graph and patented spot-level forecasts, so you know where your dollars will land before they’re spent.

CTV Ad Buying

We activate the plan programmatically and via direct publisher integrations across 250+ networks and streaming partners, clearing most placements on the first ask and getting managed campaigns on air within a week. Simulmedia handles the buying, trafficking, and optimization so execution matches the plan precisely — and we back delivery with guarantees for managed campaigns.

CTV Reporting

We verify household delivery (not modeled estimates), run incremental lift and Halo Effect analyses, and deliver auditable, real-time CTV metrics and reports that link verified exposure to downstream business impact. That closed-loop measurement turns correlation into defensible causation you can present to stakeholders.

Premium CTV inventory sourced from the top streaming platforms

• Running CTV ads with TV+ helps deliver high-response, strategic audiences with guaranteed CPMs on CTV and optimize campaigns toward driving consumers down the marketing funnel.

Some of our CTV partners

Purchase CTV across a full range of options

Most banner-based DSPs and providers limit marketers to the small pool of premium inventory available through auctions – estimated to be only 5-7% of available CTV inventory. As a result, marketers may struggle to hit their aggressive targets.

Because Simulmedia already has strong relationships with 100+ CTV suppliers, marketers can rely on our buying teams to purchase and scale media in the best possible way to meet their goals.

Direct guaranteed insertion orders

Programmatic guaranteed

Non-guaranteed private marketplace deals

Reach target audiences on CTV with an expert

Simulmedia uses technology built from the ground up to plan, activate, and measure specifically for connected TV advertising. Retrofitting banner-based technology won’t cut it. It won’t give the guaranteed, speedy, efficient, and transparent execution needed.

Simulmedia’s CTV Advertising Platform, TV+, liberates brands and agencies from unreliable targeting, inefficient workflows, and limited and opaque reports.

Ready to be the next CTV Ads superstar?

• Get started by requesting a CTV platform TV+ demo to learn more about how Simulmedia can deliver unparalleled reach, measurements, and results for your next Connected TV advertising campaign.

FAQ

What is a CTV advertising platform, and how does it work?

A CTV advertising platform plans, buys, and measures video ads that run on internet-connected TVs and streaming apps; it takes viewership signals, builds forecasts, and activates programmatic or direct publisher buys so brands reach viewers on the big screen. Simulmedia’s CTV platform combines spot-level forecasts, direct publisher integrations, and programmatic activation to turn viewership data into auditable campaigns and guaranteed delivery.

What is TV+, and how is it different from a standard DSP?

TV+ is Simulmedia’s enterprise TV advertising platform that goes beyond a standard DSP by forecasting at the spot level, assembling unduplicated plans across streaming and linear, and backing managed campaigns with delivery guarantees and closed-loop measurement. Unlike a generic DSP, TV+ was built to plan, activate, optimize, and prove TV outcomes end-to-end.

How do I buy CTV ads?

You can buy CTV ads either via Simulmedia’s managed service (TV+), where our team plans and activates the buy, or via Skybeam for self-serve CTV and local linear activation. Purchases are executed programmatically or through direct publisher deals, depending on inventory and campaign needs. Managed campaigns include planning, trafficking, and guaranteed delivery, while Skybeam gives advertisers direct control and faster time-to-launch.

What is programmatic CTV advertising?

Programmatic CTV uses automated, data-driven bidding and buy-side systems to buy streaming TV inventory at scale — combining real-time bidding, private marketplace deals, and programmatic guaranteed deals to deliver targeted impressions on streaming publishers and apps. Simulmedia layers spot-level forecasting and plan assembly on top of programmatic flows to ensure buys meet reach, frequency, and delivery objectives.

What types of CTV ad inventory does Simulmedia provide access to?

Simulmedia activates across premium streaming publishers, direct integrations, and programmatic supply — including entertainment, sports, and publisher-owned inventory — providing access to brand-safe placements and entertainment inventory that efficiently expand reach.