# Boost campaign effectiveness with Simulmedia's free VAMOS® TV audit

TV is often a marketing department’s largest expenditure. But too many marketers **don’t have the tools** to properly evaluate their TV campaigns’ effectiveness.

**Simulmedia's VAMOS® can help.**

Leverage the massive VAMOS® viewership graph to provide actionable insights into the state of your linear TV, CTV, or cross-channel campaign – and see what’s working and what’s not.

Compare metrics such as reach, unique reach, cost-per-reach, and frequency against competitors' campaigns! Use those insights to inform your next campaign or optimize an in-flight campaign. We personalize each TV audit, and it’s yours to keep, no matter what.

[Learn more](https://8545915.fs1.hubspotusercontent-na1.net/hubfs/8545915/Free%20TV%20Audit/TV%20Audit%20Catalog%20of%20Analyses.pdf) about the insights you might get from the TV audit.

## What's in my Free Audit?

### Score your campaign

Each VAMOS® TV audit offers three scores to see how your TV campaign is faring. We’ll help you drill into the TV Audit’s in-depth analysis to recommend ways to improve scores.

### Know what your strategic audience is watching

Get audience insights into your strategic audience's TV viewership patterns:

- Time spent on ad-supported experiences.
- Time spent on linear vs. ad-supported streaming.
- Cost vs. reach balance across specific networks and apps.

### Compare your strategic audience reach vs. competitors

TV planners and buyers can gain valuable insights on your strategic audience on linear TV versus the competition:

- See how much opportunity exists to reach audiences neither player has reached.
- Benchmark your relative cost-per-reach to competitors' cost-per-reach.

### See where you’re winning the share-of-voice wars

TV planners and buyers receive competitive coverage insights into how much their existing campaigns hit each DMA in the US for a given month.

Receive competitive DMA coverage insights on your existing campaign:

- See where your campaign exposure is low and compare it to competitors'.
- Receive insights to adjust media plans to target DMAs with weaker share-of-voice to improve incremental reach on your target audience and keep your brand top-of-mind in competitive DMAs.

[Learn more](https://8545915.fs1.hubspotusercontent-na1.net/hubfs/8545915/Simulmedia%20Assets/Free%20TV%20Audit/VAMOS%C2%AE%20TV%20Audit%20Catalog%20of%20Analyses.pdf) about what insights you might get from the VAMOS® TV audit.

[Get your free audit](/content/site-root.html)

### Trusted by 100+ Top Brands

Simulmedia provides the broadest and most cost-effective reach to drive the best outcomes through targeted campaigns across linear, CTV and gaming for all types of brands.