#### The Challenge

## Find Cost-Efficient National TV Complement to Contextual Advertising

While this global beverage company spends heavily in contextual advertising, they wanted to find a cost-efficient complement to reach more of their target audience across the rest of national TV.

#### The Solution

## Simulmedia Created Complex Lookalike Target For Campaign Across 25 Networks

##### Custom Targeting

Created a complex lookalike target based on age, gender, viewing behavior, and a combination of 20 MRI attributes.

##### Data-Optimized Delivery

After forecasting where to find the target on national TV, our plan ran on 25 additional networks.

#### The Results

## Simulmedia Delivered on Guarantees to Grow Client’s TV Advertising ROI

Simulmedia met its guarantees, added a powerful complement to the beverage company’s base plan and increased the campaign’s ROI.

20

%
increased weekly reach

55

%
lower cost per point

27

%
higher ROI than the base campaign