# Reach More Visa Inc Customers Where They Watch

Your customers are watching TV. Are you reaching them?

### The Challenge

Linear TV campaign in February 2025

Ad Spend

$178,992

Missed Opportunity

96% of target customers NOT reached

**Only 4.1%** reach rate = **743000.0M** at $240.90 per 1,000

Missed Momentum

In February 2025, Visa spent $178,992 on linear TV and reached only 4.1% of its target audience. That equals 743,000 viewers at $240.90 per thousand. The campaign left 96% of potential cardholders unseen.

## We know your customers are watching TV.

## However, they are not being reached.

18M strategic audience on TV Visa Inc TV Viewers reached in February 2025 only 743000.0M reached (4%)

The Hidden Half

The strategic TV audience totals 18 million. Only 743,000 were reached, leaving about 17.3 million potential customers untouched. This is recoverable headroom with smarter, data-led TV planning.

## Your Competition Isn't Reaching Customers Either

Mastercard Inc also struggles with customer reach

### Mastercard Inc Campaign

Target Customer Audience Mastercard Inc TV Viewers reached only 5% reached

**95% unreached** = Missed customer opportunities

Falling Behind the Field

Mastercard’s campaign reached about 5% of its audience. That means 95% remained unreached. The first brand to extend cross-screen coverage will win share of mind and consideration.

## Maximize Your Customer Reach with TV+

TV+ dramatically expands your reach beyond current campaigns

### TV+ Optimization Solution

TV+ Maximum Reach Potential Visa Inc Current Customer Reach February 2025 +1,258% more customers at the same budget

Current reach: **4.1%** (743000.0M at $240.90/1K)

Smarter Reach Ahead

With TV+, we can increase Visa’s reach by roughly 1,258% at the same budget. By unifying linear and connected TV, we uncover undervalued audiences and reduce duplication. The result is broader coverage, measurable impact, and stronger brand visibility.

Limited Time Offer

## Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

📊 Data-Driven Insights  
🎯 Precision Targeting  
💰 Budget Optimization  
📺 Cross-Channel Reach

### Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

[Book a Demo](/content/request-demo/index.html)

Data provided by Nielsen Ad Intel as of February 2025