Reach More Subway Customers Where They Watch

Your customers are watching TV. Are you reaching them?

The Challenge

Linear TV campaign in January 2025

• Ad Spend: $21,049,666
• Missed Opportunity: 55% of target customers NOT reached
• Reach Rate: Only 44.7% reach rate = 48M at $434.51 per 1,000

Your linear TV campaign spent 21,049,666 dollars yet reached only 44.7 percent of the audience, equal to 48 million viewers at a cost of 434.51 dollars per thousand.

The majority of strategic viewers remained untouched even though they were fully reachable on TV. Every unreached customer limits the impact of your brand message and slows growth.

We know your customers are watching TV.

However, they are not being reached.

• Total TV Strategic Audience: 108M
• Subway TV Viewers reached in January 2025: only 48M reached (45%)

Your total TV strategic audience is 108 million, yet the campaign connected with only 45 percent of them.

The remaining viewers represent a large pool of potential customers who never saw your message. Capturing this invisible segment is the fastest way to grow incremental reach.

Your Competition Isn't Reaching Customers Either

Jersey Mike's Franchise Systems Campaign

• Target Customer Audience: Jersey Mike's
• TV Viewers reached: only 21% reached
• Missed Opportunities: 79% unreached

Jersey Mike's reached only 21 percent of its target customer audience, leaving 79 percent unreached.

This demonstrates that the gap is industry wide, and the first brand to close it gains an immediate advantage. Moving early lets you claim audiences others continue to overlook.

Maximize Your Customer Reach with TV+

TV+ dramatically expands your reach beyond current campaigns.

TV+ Optimization Solution

• Maximum Reach Potential: Subway
• Current Customer Reach January 2025: +27% more customers at the same budget
• Current reach: 44.7% (48M at $434.51/1K)

With TV+, you can expand reach by up to 27 percent without raising your budget.

By unifying linear and connected TV and optimizing placements in real time, TV+ identifies undervalued customers that standard buying misses. This lifts your reach far beyond the current 44.7 percent baseline. More unique viewers mean stronger awareness and measurable customer growth.

Limited Time Offer

Ready to Reach More Customers?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

• 📊 Data-Driven Insights
• 🎯 Precision Targeting
• 💰 Budget Optimization
• 📺 Cross-Channel Reach

Let Simulmedia Help You Reach Your Audience

Discover how TV+ can maximize your customer reach with data-driven targeting and cross-channel optimization.

Book a Demo

Data provided by Nielsen Ad Intel as of January 2025.