# Pharma Advertising

[The Diagnosis Ad Attention Gap](/content/blog/the-diagnosis-ad-attention-gap/index.html)

How patient search behavior and TV ad competition combine to shape pharma campaign strategy across 17 conditions and four quadrants.

# Agentic TV Buying

[The Environment We Built For Agents To Transact Linear TV](/content/blog/the-environment-we-built-for-agents-to-transact-linear-tv/index.html)

How a seller's agent and our buyer agent close a real linear TV order, and the trust and security we had to get right before one could.

[Talking agentic TV ad transactions in Cannes, the relationship-driven epicenter of our industry](/content/blog/talking-agentic-tv-ad-transactions-in-cannes/index.html)

So many see the advertising industry’s fast-emerging AI-driven agentic future as anathema to its relationship driven core.

# Planning & Audience Targeting

[Before Agentic TV: The Foundations of a Marketer-First Buy](/content/blog/before-agentic-tv-the-foundations-of-a-marketer-first-buy/index.html)

Before AI could buy TV on a marketer’s behalf, someone had to make linear TV programmable. Here’s how Simulmedia built that foundation.

[Simulmedia and FOX bring agentic negotiation to Linear TV](/content/blog/simulmedia-and-fox-bring-agentic-negotiation-to-linear-tv/index.html)

Simulmedia and FOX completed the real thing: a linear buy negotiated and activated agent-to-agent, approved by both teams.

[The TV Industry Is Catching Up to Data. We Built Our Business On It](/content/blog/the-industry-is-catching-up-to-data-we-built-our-business-on-it/index.html)

The era of buying on gut feel and prestige is over. The era of knowing your audience well enough to find them anywhere they watch is here.

[Retail’s $9.5B Question: Can TV Actually Prove It Works?](/content/blog/tv-ads-for-retail/index.html)

TV isn't just reach anymore. Retail brands now use audience-based TV buying to drive measurable traffic, lower CPMs, and prove real ROI.

[Simulmedia Appoints Industry Veteran Justin Nesci as Chief Commercial Officer to Drive Next Phase of Converged TV Growth](/content/blog/simulmedia-appoints-justin-nesci-as-chief-commercial-officer/index.html)

Simulmedia Appoints Industry Veteran Justin Nesci as Chief Commercial Officer to Drive Next Phase of Converged TV Growth.

[CES 2026: Trust, Attention, and Why TV Still Sets the Standard](/content/blog/ces-2026-trust-attention-and-why-tv-still-sets-the-standard/index.html)

The biggest ideas we heard at CES 2026, and why TV and streaming TV are a perfect solution for each one.

[Everybody Joins in January: The Fitness Rush Marketers Can’t Afford to Miss](/content/blog/tv-for-fitness-and-wellness/index.html)

January brings a predictable fitness boom. Brands that move quickly and stay present on TV can win high-intent audiences and reduce early-year membership churn.

[Not All Reach Is Equal: How to Optimize for Impact, Not Impressions](/content/blog/how-to-optimize-for-impact-not-impressions/index.html)

TV impact comes from reaching new households, not piling impressions on the same viewers. Audience-based planning delivers real growth.

[How does Simulmedia’s data science make TV more predictable?](/content/blog/how-does-simulmedia-s-data-science-make-tv-more-predictable/index.html)

Data has transformed TV from an unpredictable art into a measurable, predictable growth engine for modern marketers.